A line sheet is a wholesale sales document that presents a brand's collection to retail buyers. It includes product images, descriptions, wholesale prices, minimums, and delivery dates - everything a buyer needs to place an order.
What Goes on a Line Sheet
- Product images - flat sketches or photos of each style
- Style names/numbers - how the buyer references each item
- Descriptions - fabric, fit, and key details
- Wholesale prices - what the retailer pays per unit
- MSRP - suggested retail price
- Color options - swatches or color names
- Size range and MOQ - minimum order per style
- Delivery dates - when orders ship
How Buyers Use Them
Retail buyers review dozens of line sheets per season. A clear, professional line sheet gets your collection taken seriously. Confusing or incomplete ones get skipped - buyers don't have time to chase missing information.
Digital vs Print
Most line sheets are now PDFs or live in wholesale platforms. But the content hasn't changed: make it scannable, complete, and easy to order from.
FAQs
- What's the difference between a line sheet and a lookbook?
- A line sheet is a sales tool with prices and ordering info for buyers. A lookbook is a marketing piece with styled photography for press and consumers. Brands need both.
- When do I need a line sheet?
- Before you approach any retail buyer or showroom. It's the basic requirement for wholesale - no buyer will work without one.
- Should prices be on the line sheet?
- Yes - wholesale price and MSRP are essential. Buyers need to calculate their margins immediately.
Glossary: see the full fashion glossary for more apparel industry terms.