Brown Shoe History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Brown Shoe, kept for historical reference.
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The Company Description of Its Time
The Brown Shoe Company changed their name to Caleres in May 2015 - the historical profile's first line, kept first here, with everything below it explicitly offered for historical reference, exactly as the original frames it. That makes this filing a name-change record as much as a company profile: a researcher who meets 'Brown Shoe' in an older document, a stock listing or a mall lease is asking where the company went, and the answer the directory preserves is a new name, a May 2015 date, and a successor filing under Caleres elsewhere in this names directory, linked from this page's preserved routes.
Famous Footwear, Shoes.com and the Brand Portfolio
Led by numerous Famous Footwear shoe store chain stores, Brown Shoe offers attractive and convenient shopping environments in which consumers find excellent value and the fashion they desire. For those who prefer to spend less time shopping for shoes and more time wearing them, their shoes.com e-commerce site stocks more than 450 brands for women, men and kids. The consumer promise the filing repeats is a combination: the right style, convenience, quality and price - value framed as something owed to customers whose dollars, in the profile's recession-era phrasing, must work harder than ever, with unique offerings introduced continually to add excitement to a shoe shopping trip.
The portfolio is the profile's centerpiece, and it is kept whole: sophisticated fashion with Via Spiga and Vera Wang Lavender Label; comfort and style with Naturalizer and Franco Sarto; the trusted comfort heritage of the Dr. Scholl's family of brands; and celebrity artist collaborations like Carlos Santana and pop superstar Fergie. Each brand, both retail and wholesale, is tailored to fit the lifestyle and passions of a unique footwear consumer. The brand sites the original linked - Famous Footwear, shoes.com, Via Spiga, Naturalizer, Franco Sarto, Dr. Scholl's, Carlos Santana shoes and Fergie shoes, plus the Caleres successor site - are all carried in the References below, because for a portfolio company the brand doors are the profile.
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