Children's Carter's Fashion Brand

Carter's is the C letter's baby-and-toddler anchor, a children's specialist filed here in its own right and linked to the OshKosh B'Gosh profile under O. On this page you will find information regarding children's clothing with the Carters brand - the sitemap and directory title file it without the apostrophe, while the company writes Carter's - with a 2017 brand photo in the gallery below.

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A flat lay of children's clothing products only - folded baby and toddler garments, a small romper, t-shirt and trousers arranged neatly with a small Apparel Search tag, product photography with no people, no children and no mannequins

Carter's is the C letter's baby-and-toddler anchor, a children's specialist filed here in its own right and linked to the OshKosh B'Gosh profile under O. On this page you will find information regarding children's clothing with the Carters brand - the sitemap and directory title file it without the apostrophe, while the company writes Carter's - with a 2017 brand photo in the gallery below.

Carter's, Inc., also known as the William Carter Company, is a major American designer and marketer of children's apparel. It was founded in 1865 by William Carter. Two facts frame everything else on this page. The dual name - Carter's, Inc. and the William Carter Company - is the company's filed identity, and the 1865 founding makes this one of the oldest children's apparel records in the whole directory, a specialist that has designed and marketed children's clothing, and only children's clothing, for well over a century.

The OshKosh B'Gosh Acquisition

Carter's acquired competitor OshKosh B'Gosh, which is another important kids fashion brand, and the link runs directly to the O-letter profile: 'You may also want to learn more about Osh Kosh Bgosh'. For a parent, the acquisition explains why these two names so often appear side by side in children's retail - a baby-and-toddler specialist that also owns the famous overalls name - and the directory files both names separately, each with its own profile, cross-linked.

A designer and marketer is a specific kind of children's company: it designs the ranges and markets them under its own name, which is why consistency of sizing and garment basics across seasons is the right expectation to test. Baby and toddler clothing lives or dies on repeatable fits - bodysuits, sleepwear and everyday sets bought again in the next size up - and a long-running designer-marketer's children's range should be judged on exactly that repeatability, garment by garment and size by size.

One of the Most Trusted Names in Baby, Kids and Toddler Clothing

The Carter's fashion brand is one of the most trusted names in baby, kids, and toddler clothing. That claim usefully orders the label's own priorities: baby first, then kids, then toddler - the youngest children's categories are the centre of this filing, not an extension of it. A parent shopping for a newborn or a toddler is therefore at the heart of what this company does, while an older child's wardrobe is where this label's range, as filed, naturally thins.

The brand's official site is linked in References below for current ranges and sizes. Practical checks for this label follow from its specialism: buy baby and toddler pieces against current weight and height rather than age labels alone, favour easy-change fastenings in the smallest sizes, and expect to re-buy core garments in successive sizes - the pattern a trusted baby name is built around.

Common Questions

When was Carter's founded, and by whom?

It was founded in 1865 by William Carter; the company is Carter's, Inc., also known as the William Carter Company.

What did Carter's acquire?

Carter's acquired competitor OshKosh B'Gosh, another important kids fashion brand - its profile is filed under O and linked from this page.

What is Carter's known as?

One of the most trusted names in baby, kids, and toddler clothing, and a major American designer and marketer of children's apparel.

More in Children's Fashion Brands C

The C letter hub and neighbouring C brands:

Photos

Carter's Children's Fashion Brand
Carter's Children's Fashion Brand

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References & Further Reading

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