Children's Mossimo Fashion Brand

Mossimo stands second in the M hub's listing order, and it opens with scale: the Mossimo Brand has grown into a multi-billion dollar lifestyle sportswear and accessories company. Multi-billion dollar, lifestyle, sportswear and accessories - together those words place the brand before any detail follows: a company that began with one designer in the 1980s and grew into a lifestyle business of that size, spanning sportswear and accessories as well as clothing. The children's profile exists because children are named among the people who wear it, as the closing summary below shows.

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A flat lay of children's casual clothing products only - folded kids t-shirts, jeans, a jacket and socks laid flat with a small Apparel Search tag, product photography with no people, no children and no mannequins

Mossimo stands second in the M hub's listing order, and it opens with scale: the Mossimo Brand has grown into a multi-billion dollar lifestyle sportswear and accessories company. Multi-billion dollar, lifestyle, sportswear and accessories - together those words place the brand before any detail follows: a company that began with one designer in the 1980s and grew into a lifestyle business of that size, spanning sportswear and accessories as well as clothing. The children's profile exists because children are named among the people who wear it, as the closing summary below shows.

Mossimo is a mid-range American clothing company, founded in 1986 by designer Mossimo Giannulli, and currently owned by Iconix Brand Group. That is the core of the brand: mid-range as the price position, American as the home, 1986 as the founding year, Mossimo Giannulli as the founding designer - the brand carries its founder's own first name - and Iconix Brand Group as the owner. The Iconix Brand Group profile on this site is linked from this page.

Youth Clothing, and Exclusively at Target in 2017

Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear and accessories. That product list defines the children's relevance precisely: this is a youth and teenage line, the older end of childrenswear, covering the everyday uniform of shirts and jeans plus jackets, basics and accessories. Underwear appears in that list as a basic garment category and is treated on this page, as everywhere in this children's directory, in strictly product terms only.

In 2017 the brand was exclusively available at Target. That dated retail fact keeps its year attached: in 2017, a shopper looking for Mossimo in the United States went to Target and nowhere else. Exclusive-availability arrangements belong to their year, so the fact stands here as a 2017 record rather than a promise about any later season - where the brand is sold now is a question for the brand's own site, in References below, and for current retailer listings.

A Global Brand Built on Surf, Sport, Urban and Street

Mossimo is one of the largest global apparel brands in the US, with international licenses in Australia, South America, Mexico, Japan, Philippines and India. That licence map - Australia, South America, Mexico, Japan, the Philippines and India - is the evidence behind the largest-global claim: a mid-range American label licensed across four continents.

Mossimo has risen to success by blending its surf, sport, urban and street heritage into a contemporary fashion brand with a broad and credible appeal. Four heritages in one blend - surf, sport, urban and street - explain that success, and contemporary fashion with broad and credible appeal is its result. The brand enjoys a unique universal acceptance, worn by everyone from kids, college students and their parents, to hard-core surfers. Kids stand first in that wearer list, before the college students, the parents and the hard-core surfers - the sentence that earns Mossimo its place in a children's directory. Learn more about the Mossimo kids fashion brand at the official site, linked in References below.

Buying Mid-Range Youth Clothing Well: General Standards

The buying guidance here is general guidance for mid-range youth clothing, labelled as a general standard and not as a claim about any current Mossimo range. Mid-range value is decided by cost per wear: shirts and jeans a teenager reaches for weekly should hold colour, shape and stitching through a school year's washing, so check seams, pocket corners and fly and button fastenings before price. Buy the current size for teenagers, who can outgrow a garment mid-season, and let basics like socks and underwear be bought in multiples, since those are the pieces a wardrobe runs out of first.

In short: a brand grown into a multi-billion dollar lifestyle sportswear and accessories company; a mid-range American clothing company founded in 1986 by designer Mossimo Giannulli and owned by Iconix Brand Group; a specialism in youth and teenage clothing - shirts, jeans, jackets, socks, underwear and accessories; exclusive availability at Target in 2017; one of the largest global apparel brands in the US, licensed in Australia, South America, Mexico, Japan, the Philippines and India; and a rise built on blending surf, sport, urban and street heritage into a contemporary brand worn by everyone from kids to hard-core surfers.

Common Questions

When was Mossimo founded, and by whom?

In 1986, by designer Mossimo Giannulli. Mossimo is a mid-range American clothing company, owned by Iconix Brand Group.

What clothing does Mossimo specialize in?

Youth and teenage clothing such as shirts, jeans, jackets, socks, underwear and accessories - and in 2017 the brand was exclusively available at Target.

What explains Mossimo's success?

By blending its surf, sport, urban and street heritage into a contemporary fashion brand with a broad and credible appeal, worn by everyone from kids, college students and their parents, to hard-core surfers.

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References & Further Reading

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