Boss Men's Fashion Brand

Hugo Boss AG, often styled as BOSS, is a German luxury fashion house. It was founded in 1924 by Hugo Boss and is headquartered in Metzingen, Germany. After World War II and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits. BOSS offers sophisticated, modern collections focused on quality and design: BOSS Menswear has reached icon status for its tailoring, but offers more than the perfect suit.

The collections also feature casual and athleisure pieces, presenting a complete wardrobe for fast-paced modern lifestyles - tailoring and sportswear brought together in a look that is ready for whatever the day may hold. There are two core brands, Boss and Hugo: BOSS, which includes both men's wear (1970) and women's wear (2000); BOSS Orange; BOSS Green; and HUGO. Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products - a note that explains the branded goods well beyond clothing that carry the name.

The Ranges, With Their Dates

The range list is the working heart of this profile, because Boss labels confuse shoppers more than most, and the dates separate them. BOSS Orange includes both men's wear (1999) and women's wear (2005); this line was relaunched in 2010 as denim-based casual wear, and from the Spring/Summer 2018 collection BOSS Orange will be known as BOSS Casual. BOSS Green, which was previously known as Boss Sport, includes golf-style active clothing in both men's wear (2003) and women's wear (2010); from the Spring/Summer 2018 collection BOSS Green will be known as BOSS Athleisure. HUGO includes both men's wear (1993) and women's wear (1998). A man holding an older BOSS Orange or Boss Sport label can therefore place and date it from this page: Orange became Casual and Green became Athleisure from Spring/Summer 2018.

Read as a buying guide, the profile separates the wardrobe into the house's own jobs. The BOSS line is the tailoring core - the perfect suit, icon-status menswear built on quality and design since the men's wear range began in 1970. BOSS Casual, the renamed Orange, is the denim-based casual wardrobe; BOSS Athleisure, the renamed Green, is the golf-style active wardrobe; and HUGO, running since 1993 for men, is the second core brand standing beside BOSS rather than beneath it. That summary - a complete wardrobe for fast-paced modern lifestyles, tailoring and sportswear brought together - is the test for any single purchase: a Boss garment is bought as one coordinated system, not as an isolated piece.

Reading This Boss Record

One closing joke deserves keeping for accuracy rather than elegance: 'No, this page has nothing to do with Bruce Springstein' - the singer's name misspelled - which simply confirms that this B entry is the fashion house, not the musician. The Men's Fashion Brands index and its further pages, the Fashion Designer Directory, the popular brands section, and the shopping, retail, wholesale, buyers and news areas are linked in the navigation and More to Explore list. The official BOSS site is linked in References.

Boss, under B in the Men's Fashion Brands directory: Hugo Boss AG of Metzingen, Germany, founded by Hugo Boss in 1924, turned from uniforms to men's suits after World War II and the founder's death in 1948, and organised today in the record's telling into BOSS (men's wear 1970), BOSS Casual (the former Orange), BOSS Athleisure (the former Green) and HUGO (men's wear 1993) - a complete, tailored wardrobe.

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