Men's Quiksilver Fashion Brand

Quiksilver, Inc. is an American retail sporting company, founded in Torquay, Australia, but now based in Huntington Beach, California. That opening description sums the company up in three moves, and each one matters to a men's buyer. Founded in Torquay, Australia - a surf town, so the brand's first address is itself a beach. Now based in Huntington Beach, California - the move follows the surf industry across the Pacific to the American coast that made boardsport clothing a mass wardrobe. And an American retail sporting company - sporting is the key word: this is a sports house that retails clothing, not a fashion house that visits the beach.

It is one of the world's largest manufacturers of surfwear and other boardsport-related equipment. Scale is the second key fact, and the category is precise: surfwear first, then the wider boardsport world - the equipment and clothing of sports that happen on boards. If you are looking for a quality and well recognized name in ocean and mountain sports, Quiksilver is a brand for you to consider - the two terrains named together, ocean and mountain, being the house's whole field: the wave on the water and the slope behind it, which is exactly what its logo draws.

The Great Wave Logo: 1973

Its logo, designed by company founder Alan Green and John Law in 1973, was inspired by Japanese painter Hokusai's woodcut The Great Wave off Kanagawa. It consists of a large wave with a mountain on a red background. Few clothing marks carry a named artwork as their source, and this one is named exactly: Hokusai's woodcut, the most famous wave in art, redrawn by the company's own founder, Alan Green, working with John Law, in 1973. The design keeps the woodcut's two elements - a large wave, and a mountain - and sets them on a red background: the ocean in front, the mountain sports behind, the brand's two terrains in one mark.

That 1973 date also frames the company's beginnings: a founder designing the logo himself, with a collaborator, in the brand's early years on the Australian coast. The links gathered around that mark - company profile, news, financials and careers pages - treat Quiksilver as a researched company rather than a label: the Quiksilver company profile in the Names section is the deeper profile behind this brand page.

The Men's Quiksilver Range

They offer a fine selection of boardshorts, hoodies, jeans, tees, jackets, pants, and more. That list is a working surfer's wardrobe read in order: boardshorts first - the garment the brand was built around - then the layers that come off the beach, hoodies and tees, then jeans and pants for the street, jackets for the mountain side of the range. The full range also includes clothing, swimwear, shoes, pants and t-shirts, which is the same wardrobe seen from the shop door: swim and surf at the center, footwear and everyday clothing around it.

Read as a buying guide, shop the range in that order. Start with the boardshorts and swimwear - the core surf garments, judged by the boardshorts and rashguards guides linked from this page - then build the land wardrobe from hoodies, tees, jeans and pants, and finish with jackets for the mountain half of the logo. The official men's Quiksilver site is linked in References below, and the parallel women's Quiksilver guide is one click away in this page's links for households that shop both.

Reading This Quiksilver Record

Quiksilver, sole entry under Q in the Men's Fashion Brands directory: an American retail sporting company founded in Torquay, Australia and now based in Huntington Beach, California, one of the world's largest manufacturers of surfwear and boardsport-related equipment, its wave-and-mountain logo designed by founder Alan Green and John Law in 1973 after Hokusai's Great Wave.

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