Greg Norman Women's Fashion Brand

Built upon a unique combination of performance, luxury and style, the Greg Norman Collection is a leading worldwide marketer of golf-inspired apparel for men and women. Established in 1992, the Greg Norman Collection is inspired by one of the world's leading golf professionals, the man they call 'The Shark'. A founding year, a sporting nickname and a three-word formula - performance, luxury, style: the profile is short, and everything a women's shopper needs from it is in those elements.

Golf-inspired is the operative phrase, and it cuts two ways. The collection is made for the game - apparel that has to swing, walk a course and hold its look from the first tee to the clubhouse - and it is inspired by the game for the wardrobe beyond it, carrying golf's clean sporting codes into everyday polos and knits. The phrase 'for men and women' places the women's line inside the collection from the first sentence, not as an afterthought to a men's range.

The Shark, and a 1992 Collection

Established in 1992 and inspired by one of the world's leading golf professionals - the man they call 'The Shark' - the collection is an athlete-named label, and athlete-named labels live or die by whether the clothes honour the sport's real demands. Golf is a precise test of apparel: a shirt must allow a full shoulder turn without pulling, trousers and skirts must walk miles and bend to read a green, and everything must still look composed at the clubhouse table. Performance, in that formula, is therefore not a mood word; it is the game's checklist.

Luxury and style, the formula's other two words, are what separate a collection from team kit. Luxury in golf apparel shows in cloth hand, knit quality, collar construction that holds its shape round after round, and finishing that survives a season of washing; style shows in colour and cut that read as clothing, not uniform, away from the course. A shopper can test all three words in a fitting room: move as the game moves for performance, handle the cloth for luxury, and judge the mirror for style - the profile promises all three, so ask for all three.

Buying Women's Golf Apparel Well

Fit for the swing first: raise both arms, turn the shoulders fully, and crouch as if reading a putt; a polo or top that restricts any of those will restrict them for eighteen holes. Check that waistbands sit securely through movement, that skirts and shorts are cut for walking and sitting in a cart, and that layers - a knit or vest over a polo - move together rather than binding at the shoulder. Club dress codes reward the composed end of this collection, so a piece that satisfies both the code and the swing is the efficient buy.

Care keeps performance cloth performing: wash technical fabrics as labelled, without the softeners that coat performance finishes, and store knits folded so collars and shoulders keep the shape the luxury end of the formula promises. The collection's official site is in References below. Established in 1992, inspired by 'The Shark', and built on performance, luxury and style: the Greg Norman women's collection asks to be bought the way golf is played - by testing the movement, the cloth and the look together, in that order.

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