Helmut Lang For Women: Learn About The Helmut Lang Fashion Brand For Women presented by Apparel Search
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At the age of eighteen, Helmut Lang began to teach himself clothing design. A few years later he opened a made-to-measure shop in Vienna.
Helmut Lang is an Austrian artist and former fashion designer who lives and works in New York and on Long Island. Lang used unconventional materials such as rubber, feathers and metallic fabrics and redefined the silhouette of the 1990s and early 2000s. He broke away from the runway show-as-spectacle in the height of the 1980s opulence and was the first to stream his collection online.
In 1999, Lang sold a 51% stake in his company to the Prada Group.
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