Rampage Women's Fashion Brand

Rampage Clothing Company, established in 1982, is one of the most recognizable and in-demand labels in the young contemporary and junior arena. Its brand positioning is stated just as plainly: women, ages 18 to 32 - young contemporary fashion. Those two facts frame everything on this page: Rampage is a women's label built for a specific age band and a specific market level, the young contemporary department, and it has held that position since the early 1980s.

The customer is summed up in one line: the Rampage woman is beautiful, sexy, independent and confident. Read as positioning rather than description, that sentence tells a shopper how the label merchandises itself - confident, going-out, trend-led clothing for its 18-to-32 customer - and it tells a researcher why the brand sits in the young contemporary arena rather than in missy or designer territory. The brand's official site, rampage.com, is linked in this page's References to learn more about the women's Rampage brand.

Campaign Faces: From Gisele Bundchen to Ireland Baldwin

Previous Rampage campaigns have featured Petra Nemcova, Gisele Bündchen, Bar Refaeli, Irina Shayk, Ireland Baldwin and Olivia Culpo. That list is the brand's own evidence of its market position: a young contemporary label that cast internationally known fashion models across its campaigns. For a brand historian, the names date and place the label's ambitions - a junior and young contemporary line presented with the same campaign-face strategy as far larger fashion houses - and they are part of why Rampage is called one of the most recognizable labels in its arena.

Shopped as clothing, the positioning translates into ordinary product checks, kept strictly on the garments: trend-led tops, dresses and denim bought on fabric, construction and fit for the wearer's own shape; sizing read against the label's young contemporary and junior grading, which runs differently from missy sizing; and care labels checked on embellished or fashion-forward pieces, which ask more of laundering than basics do. Nothing about the label's age band changes those checks - an 18-to-32 positioning is a styling statement, and the product questions stay the same ones a careful buyer asks of any contemporary line.

Purchased by Iconix

The Rampage brand had been purchased by Iconix, which links onward to the Iconix Brand Group profile on Apparel Search - a link carried on this page. That ownership note is the profile's corporate record: the label founded as Rampage Clothing Company in 1982 became part of the Iconix brand portfolio. Iconix is a brand management company, so the fact also explains the label's model in later years - a recognizable name, licensed and merchandised for its established young contemporary customer rather than run as a single founder-led design house.

For a researcher, the three facts do the whole job together: established in 1982, positioned for women ages 18 to 32 in the young contemporary and junior arena, with a campaign history that ran from Gisele Bündchen to Ireland Baldwin, and purchased by Iconix. Its links - the Iconix profile, the women's brands directories and the fashion designer directory among them - lead onward from here.

Photos