Southpole Women's Fashion Brand

Southpole is an American wholesale clothing and fashion company - designer, distributor, licensor and marketer - based in Fort Lee, New Jersey, with operating headquarters in New York City. The company was founded in 1991 by two Korean American brothers, David Khym and Kenny Khym, under their company name Wicked Fashions Inc., and its showroom is located on Fashion Avenue in Manhattan. That is the corporate skeleton: a 1991 founding, two named founders, a New Jersey base, a New York operating headquarters and a Fashion Avenue showroom.

The brand record follows immediately. SOUTHPOLE started as a premium urban brand: with its legendary puffy bubble jacket and 4180 Relaxed Fit denim pants, Southpole influenced the beginning of urban fashion in American street culture. Wicked Fashions quickly established itself as the leader in translating the looks and trends of the premium brands that were popular on the streets into wearable, accessible clothing sought after by a broad swath of young men and women. For the women's directory, that last phrase is the operative one - the brand's women's clothing sits inside a street-culture translation business whose stated skill is making premium street looks wearable and accessible at scale.

Reading Southpole as a Women's Brand

The two signature products are the right anchors for shopping the women's range. The bubble jacket is the outerwear signature - a puffy, insulated street jacket whose check is warmth and volume against its weight - and the 4180 Relaxed Fit is the denim signature, a relaxed cut whose check is the fit through the leg against the wearer's usual size, since relaxed fits are bought a size down by some shoppers and true by others. Both checks follow from the brand's own positioning: it translated premium street trends into accessible clothing, so construction and fabric should be judged as value-engineered versions of a look, which is precisely the brand's promise.

No official brand website link is published for Southpole, so this profile lists no official site. Its internal links place the brand among the women's fashion brand pages and the women's clothing store and wholesale clothing directories. In this letter, Southpole is the streetwear counterweight to the luxury and dress names around it: Saint Laurent sells heritage luxury, Southpole sells the street's version of premium, translated - and the profiles keep that distinction exact.

For wholesale and retail buyers, who are this company's home audience as a wholesale clothing and fashion company, the record frames the diligence questions: a licensor and distributor's range turns over with street trends, so current-season confirmation matters more than back-catalogue assumptions; the two signature products - the bubble jacket and the 4180 Relaxed Fit - are the continuity pieces against which seasonal pieces can be judged; and the Fashion Avenue showroom is the company's own front door for the trade, in the Manhattan garment trade's home streets.