XOXO Women's Fashion Brand

XOXO is an American contemporary clothing brand. XOXO is targeted towards the teenage and young adult females demographic - the audience definition that organises everything else on this page: this is a junior-facing contemporary label, not a misses or designer line, and its record in this directory is kept at exactly that position. The brand includes apparel and accessories, including handbags, sunglasses, belts, and jewelry - clothing first, with four named accessory families completing the look.

For a young women's shopper, that combination is the brand idea in miniature. A contemporary label aimed at teenagers and young adults sells a complete, current outfit rather than single investment pieces: the dress or sportswear style, the handbag, the sunglasses, the belt and the jewelry, all in one brand's register. The range covers apparel plus those four accessory categories.

Founded in 1991: The Fiene and Bohbot Start, and the Ownership Chain

The company was started by Gregg and Lynne Fiene in 1991 along with their partners, Marc and Michelle Bohbot, - four founders: the Fienes and the Bohbots, starting the company together in 1991. That founding partnership is the first date in the brand's history: no first product, first store or first collection is recorded for it.

The ownership chain that follows is stated as three moves. The partners sold the company to Aris Industries in 1999, who sold it to Global Brand Holdings in 2003. Rights to the brand were later sold to Kellwood. Two dated sales - 1999 to Aris Industries, 2003 to Global Brand Holdings - and one undated later sale of the brand rights to Kellwood: that is the brand's whole corporate history. Readers can learn more about Kellwood here on Apparel Search through the company link on this page.

Dresses and Sportswear: Feminine, Flirty and Affordable

Straight off the runway featuring designs that are feminine, flirty, and affordable, XOXO Dresses and Sportswear styles offer a confident contemporary look - three adjectives (feminine, flirty, affordable) and one result (a confident contemporary look) that together state the brand's product promise. The dresses and sportswear are the two clothing families named for that promise, and 'straight off the runway' is its claim about speed: runway looks translated quickly into affordable contemporary styles for a young consumer.

A true quality 'in-the-mix' lifestyle brand caters to the fashion forward junior consumer with value for seasons to come, in the brand's own positioning words: a lifestyle brand, aimed at the junior shopper, arguing quality and value across seasons rather than a single trend moment. Read as a buying guide, this suggests judging an XOXO piece on exactly those stated terms - whether the style is current and feminine, whether the price stays in the affordable register the brand claims, and whether the accessories complete the look the label sells as a set.

The brand's own site is linked in this page's References, and its wider Apparel Search links are here as well - the women's fashion and women's footwear term guides, the women's clothing stores and wholesale clothing directories, the womenswear buyers guide and the women's fashion news. XOXO is the directory's only women's brand under X, so this single profile carries the whole letter: a 1991 junior contemporary label, three changes of ownership, and a runway-to-affordable promise.

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