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Wrangler is one of the oldest and
most popular
jeans brands
in the world. The brand is owned by the
VF Corporation,
who also own
Lee,
JanSport
and
The North Face,
amongst others.
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Wrangler Jeans were born. The popular 13MWZ style, introduced in 1947, is still available worldwide.
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The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia (https://en.wikipedia.org/wiki/wrangler_(jeans) ). 1/21/06 |
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