|Wrangler Jeans Definition: Definitions for the Clothing & Textile Industry|
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Wrangler Jeans were born. The popular 13MWZ style, introduced in 1947, is still available worldwide.
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