|Visual Merchandising : Fashion and Clothing Industry Job Descriptions|
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Merchandise displayers and window dressers, or visual merchandisers, plan and erect commercial displays, such as those in windows and interiors of retail stores or at trade exhibitions. Those who work on building exteriors erect major store decorations, including building and window displays and lights. Those who design store interiors outfit store departments, arrange table displays, and dress mannequins. In large retail chains, store layouts typically are designed corporately, through a central design department. To retain the chain's visual identity and ensure that a particular image or theme is promoted in each store, designs are distributed to individual stores by e-mail, downloaded to computers equipped with the appropriate design software, and adapted to meet the size and dimension requirements of each individual store. Designers may transact business in their own offices or studios or in clients homes or offices. They also may travel to other locations, such as showrooms, design centers, clients exhibit sites, and manufacturing facilities. Merchandise displayers , Window Dressers and Visual Merchadisers as well as fashion designers who are paid by the assignment are under pressure to please clients and to find new ones in order to maintain a steady income. All designers sometimes face frustration when their designs are rejected or when their work is not as creative as they wish. With the increased speed and sophistication of computers and advanced communications networks, designers may form international design teams, serve a geographically more dispersed clientele, research design alternatives by using information on the Internet, and purchase supplies electronically, all with the aid of a computer in their workplace or studio. A large proportion of designers are self-employed and do freelance work full time or part time in addition to holding a salaried job in design or in another occupation.
Formal training for some design professions also is available in 2- and 3-year professional schools that award certificates or associate degrees in design. Graduates of 2-year programs normally qualify as assistants to designers, or they may enter a formal bachelor's degree program. The Bachelor of Fine Arts degree is granted at 4-year colleges and universities. The curriculum in these schools includes art and art history, principles of design, designing and sketching, and specialized studies for each of the individual design disciplines, such as garment construction, textiles, mechanical and architectural drawing, computerized design, sculpture, architecture, and basic engineering. A liberal arts education or a program that includes training in business or project management, together with courses in merchandising, marketing, and psychology, along with training in art, is recommended for designers who want to freelance.
Employers increasingly expect new designers to be familiar with computer-aided design software as a design tool.
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