Stock Fashion Videos

Stock video is the supply of video which is often licensed for specific uses — and stock fashion video is that supply for the fashion world: professionally shot runway, backstage, beauty and style footage that producers, publishers and advertisers license instead of filming their own. If you are searching for fashion videos that you can purchase or license for use on your website or in another publication, this directory explains how the market works and points to its best-known source.

One rule governs everything below: licensing terms are set by each company for its own footage. You will need to consult directly with each company to learn about its pricing and terms of use before any clip appears in your project.

What Stock Fashion Footage Covers

A stock library's fashion shelves hold the footage a production cannot easily shoot for itself: runway shows from the major fashion weeks, backstage preparation, red-carpet arrivals, beauty close-ups, garment and textile detail, and the street style around the events. Getty Images, the directory's principal listing, describes its fashion holding as professional fashion videos and B-roll stock footage available for license in film, television, advertising and corporate uses — including exclusive rights-ready material and premium royalty-free analog, HD and 4K video that is not available anywhere else. WireImage, now owned by Getty Images and headquartered in New York, provides worldwide image syndication through its international offices and a global network of affiliates, as a division of one of the world's leading creators and distributors of visual content.

How Licensing Works

Licensing is the purchase of defined rights, not of the footage itself. The two broad families are rights-managed (historically called rights-ready) footage, priced by how, where and how long it will be used, and royalty-free footage, licensed once for a range of uses. Resolution and exclusivity move the price: a standard-definition clip for a small website costs a fraction of an exclusive 4K runway sequence for a national advertisement. Because the variables are project-specific, stock companies quote individually — which is why this directory sends you to the company for pricing rather than quoting figures that would be out of date on arrival.

Before licensing, be clear about four things: the exact clip and its duration, the medium (web, broadcast, corporate, film), the territory and term, and whether you need exclusivity. With those answers ready, a stock library can quote quickly and the license you receive will actually cover the use you have in mind.

Stock Video for Fashion Blogs and Websites

Publishers are the natural customers of fashion stock footage: a fashion blog or website that could never send a camera crew to four fashion weeks can still illustrate a trend story with licensed runway video, and a retailer can open a season page with moving images instead of stills. If your need is still photography rather than motion, the companion directory covers stock fashion photos, and the fashion week videos guide in this section collects the free-to-watch sources — broadcasts and platforms — for readers who want to watch fashion video rather than license it.

Choosing Footage That Fits the Story

Good stock selection is an editorial skill. The clip has to match the story's period, market and mood: last season's runway will not illustrate this season's trend, and a Milanese show will not pass for a New York one to any reader who was there. Libraries help by filing footage the way this site files its video indexes — by event, by designer and by season — so a producer can narrow from a whole fashion week to the exact thirty seconds a programme needs, then license precisely that use.