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Australia Fashion Week / The Asia Pacific Fashion Week:
Mercedes Australian Fashion Week (MAFW) Bi-annually in Australia The centre
of fashion and business in the Asia Pacific region. MAFW's Spring Summer
Collections held annually in April/May (Sydney) and Autumn Winter
Collections held annually in October (Melbourne).
IMG, the world's
premier sports and lifestyle management and marketing firm, acquired
Australian Fashion Innovators (AFI) in October 2005 and with it the region's
premier fashion event, Mercedes Australian Fashion Week. This acquisition
also included the management and production of several events throughout
Asia. IMG FASHION Asia Pacific is the name of the newly formed company.
Autumn Winter 2006
Spring / Summer 2005 - 2006
IMG FASHION Asia Pacific
(Owners and operators of Mercedes Australian Fashion Week)
IMG, the world's premier sports and lifestyle management and marketing firm,
acquired Australian Fashion Innovators (AFI) in October 2005 and with it the
region's premier fashion event, Mercedes Australian Fashion Week. This
acquisition also included the management and production of several events
throughout Asia. IMG FASHION Asia Pacific is the name of the newly formed
IMG currently owns and operates a number of the world's most important
fashion events under the IMG FASHION business including Olympus Fashion Week
(New York), Mercedes-Benz Fashion Week at Smashbox Studios (Los Angeles),
Fashion Fringe (London), the Sunglass Hut Swim Shows Miami presented by
LYCRAï¿½ (Miami) and Lakme Fashion Week (India). IMG has associations with
other fashion weeks around the world and it also owns and publishes ï¿½The
Daily.ï¿½ Part of the group includes IMG Models, the world's number one
international model management firm, representing many of the industry's top
names. Clients include Mischa Barton, Gisele Bundchen, Shalom Harlow,
Elizabeth Hurley, Liya Kebede, Heidi Klum, Carolyn Murphy, Kate Moss, Liv
Tyler, Gemma Ward and Daria Werbowy. Based in New York, IMG Models is a
leader in model management and talent discovery in other fashion capitals,
including London, Paris and Sao Paulo.
IMG FASHION Asia Pacific operates from four offices, located in Sydney,
Melbourne, Singapore and Hong Kong. IMG FASHION Asia Pacific is set up to
provide focused resources to grow the Asia Pacific fashion industry through
a number of initiatives, while adding value to existing ventures and events.
The new company is positioned as the most professional, creative and
connected fashion event and fashion media content developer in the Asia
Pacific. The international family that is IMG also helps to connect Asia
Pacific fashion industries globally.
If you have a
fashion event, please do not forget to submit your information to the
Fashion Industry Calendar.
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