Children's Abercrombie & Fitch Kids Fashion Brand

Abercrombie & Fitch Kids is the A letter's big American name, filed here as the children's side of a long-running retail house. Abercrombie & Fitch is an American retailer that focuses on upscale casual wear for young consumers, and its headquarters are in New Albany, Ohio, a suburb of Columbus. On this page you will find information regarding children's clothing with the Abercrombie & Fitch brand.

The store name is also the company brand - one name doing both jobs, which is why the children's filing carries the full house name plus Kids. The company operates two other offshoot brands: Abercrombie Kids & Hollister Co. That means the children's range a parent meets in a store or online is not a license borrowed from elsewhere; it is one of the company's own offshoot brands, sitting beside Hollister Co. in the same family.

Upscale Casual Wear for Young Consumers

The one-line positioning - upscale casual wear for young consumers - is the whole buying brief for this label. Casual wear means the everyday categories of a child's wardrobe: the tops, bottoms, layers and denim a kid wears to school and at weekends, presented at an upscale level rather than a budget one. A parent researching this brand is therefore comparing finish, fabric and fit within familiar everyday garments, not looking for occasion dressing.

Because the headquarters are in New Albany, Ohio, a suburb of Columbus, this is an American high-street story from start to finish: an Ohio-based retailer whose store name and brand name are the same, whose children's offshoot carries that name into smaller sizes. The directory's own routes from this profile - to the company's financials page, its news file and its About profile in the names directory - are carried in this page's links.

Buying Genuine Abercrombie & Fitch Kids Clothing

There is one piece of direct shopping advice: the only way to ensure you are purchasing genuine first quality gear is to visit one of their namesake stores or to visit their online store. For a list of locations, see Abercrombie.com and its "Find a Store" tab - from anywhere in the world the site will direct you to your country specific site. The brand's official site is carried in References below.

That advice matters more for children's sizes than for adult ones, because a genuine size run is what makes the label useful: children's clothing is bought against a growth chart, and a first-quality piece in the right size, bought from the namesake store or the official site, is the purchase to aim for. That is the whole picture: the retailer's own positioning, its Ohio headquarters, its two offshoot brands, and its genuine-gear guidance.

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