Ed Hardy For Men: Learn About The Ed Hardy Fashion Brand For Men presented by Apparel Search
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Don Ed Hardy is an American tattoo artist raised in Southern California. Hardy is best known for his tattoo work and his eponymous apparel and accessories brand Ed Hardy. He became recognized for incorporating Japanese tattoo aesthetics and technique into his American style work.
In the 2000s, Hardy has licensed his brand, and it is now found on a wide variety of products. This began in the early 2000s, when Hardy licensed Ku USA, Inc. to produce a line of clothing based on his art. Hardy Way LLC, which owns the Ed Hardy brand and trademarks.
The most famous licensee was Christian Audigier, previously of Von Dutch Originals, which marketed the imagery of Kenny Howard (aka Von Dutch), another noted American subculture artist. Audigier licensed the worldwide rights to the Ed Hardy brand in 2005 through his holding company, Nervous Tattoo, and attempted to replicate the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity clients and by opening stores in high-profile fashion districts. The brand under Audigier was extremely popular for a time, peaking at more than $700 million in gross revenue in 2009, but collapsed quickly in 2009–2010, with many stores closing.
In May 2009, Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks, which it increased to 85% in 2011. Hardy retains a 15% minority stake.
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