Buckle began as a men's clothing store in 1948 in Kearney, Nebraska. The first store was founded by David Hirschfeld and operated under the name "Mills Clothing". His son Dan took over the operations in 1965. In 1967 a second store was purchased and operated under the name "Brass Buckle". At that point the company began selling more casual men's clothing and by the early 1970s Brass Buckle had developed into a denim-based store and also sells many tattoo-inspired apparel. In 1977 the company introduced women's apparel. Brass Buckle changed its' name in 1991 to The Buckle and in 1992 the company went public on the NASDAQ and traded as BKLE. In 1997 The Buckle moved to the New York Stock Exchange where it now trades under the symbol BKE.
- Dan Hirschfeld has been with the company since 1965 and leads the company as Chairman of the Board.
- Dennis Nelson is the president and chief executive officer and has been with the company for over 30 years. He began as a part-time salesman while he was a college student and continued full-time after graduation.
- Executive Vice President Jim Shada has been with the company 28 years.
- Kari Smith, vice president of sales, has been with the company for 25 years.
BKE Jeans are made in Mexico.
- Opened 20 new stores and completed 7 remodels; closed 1 store in February 2007 and 1 store in January 2008 to end the fiscal year with 368 stores in 38 states.
- Achieved average sales per store of $1.67 million, up from $1.49 million in fiscal 2006.
- Average sales per square foot were $335, up from $302 in fiscal 2006.
- Total denim sales increased for the eighth consecutive year, with the category representing approximately 43% of fiscal 2007 net sales
- Gross margin improved as a percentage of net sales for the fifth consecutive year, rising to 41.1% from 39.1% in fiscal 2006
- Average transaction value increased 3.5% to $82.00 and average price point increased 2.5% to $41.30.
Buckle markets a wide selection of brand names and private label casual apparel, including denims, other casual bottoms, fashion tops, sportswear, outerwear, accessories and footwear.
Men and women's brands: BKE Jeans, Big Star Jeans, Blue 2 Jeans, Guess?, !It Jeans, Lucky Brand Jeans, MEK Denim, Miss Me, B.B. Dakota, Blue Tattoo Jeans, Freestyle, Gossip, Local Motion, See Thru Soul Jeans, Yanuk Jeans, Zoo York, 7 Diamonds, Truth T-shirts, Manchester Escapes, Silver Jeans, Roxy, BC Footwear, Bullboxer, Dr. Martens, Billabong, Mia Shoes, O'Neill Swimwear, Hurley Clothing, Obey Clothing, Fossil Watches, Rocket Dog Shoes, Rampage Swimwear, Report Shoes, Puma Shoes, Steve Madden Shoes,Yellow Box Shoes, Raisins Swimwear, Reef Shoes, Becca Swimsuits, Sinful Clothing, Jedidiah Clothing, Volcom Clothing, Flojos, Sanuk Shoes, Filter Clothing, Naughty Monkey, Affliction Clothing, Mavi Jeans, Von Zipper, Ed Hardy, Archaic Clothing, DC Shoes, Division E, Marc Ecko, Pop Icon T Shirts, Projek Raw, RVCA, RZST, Converse Shoes, Paper Denim & Cloth, K-Swiss Shoes, Bed Stu, Bullboxer Shoes, Diesel Shoes, English Laundry Shirts, Kenneth Cole Watches, Roar Shirts,Zoo York Clothing, 7 Diamonds Shirts, Xtreme Couture, Aqua VI.
The company emphasizes personalized attention to its guests (customers) and provides individual customer services such as free alterations, free gift–wrapping, layaways and a frequent shopper program. Most stores are located in upscale malls across the country and have an online store at buckle.com. Buckle carries limited designs by Ed Hardy and many brands such as Diesel and Converse.
Screen Printing Service
Buckle screen printing is a full-service solution offering a selection of promotional merchandise to outside athletic teams, organizations, clubs and individuals.
- Buckle 2007 Annual Report
- Buckle Corporate Website, www.buckle.com
- Buckle Corporate Office, Lydia Pierson