Facebook Fashion Directory Page 2: Fashion Companies on Facebook, E to L

The Magazine Page: Fashion Media on Facebook

Page 2 is where this directory's media weight sits. Glamour, GQ, Gotham Magazine, Harper's Bazaar, InStyle and Lucky Magazine all publish on Facebook, and following magazine pages is a different experience from following brand pages. A brand page promotes one company's products; a magazine page curates the whole market — trend round-ups, red carpet photographs, editorials, shopping edits drawn from dozens of labels, and interviews with designers. For a buyer or a student, a feed mixing the page 2 brand names with these magazines gives both sides of the industry at once: what companies want to sell, filtered through what editors choose to feature. Cosmopolitan began this theme on page 1, and Teen Vogue and Vanity Fair continue it on page 3, so the three pages together follow most of the major English-language fashion titles.

Two specialist media entries widen the picture further. Fashion TV broadcasts fashion programming and runway coverage, and Fashion Photographers is a page for the people behind the camera — a useful follow for anyone studying how fashion imagery is made. Fashion City, by contrast, represents the games that grew up inside Facebook itself; together with the Fashion Games and Fashion Apps glossary links at the head of the list, it is a reminder that for many users, fashion on this network began as play before it became shopping.

Fashion Weeks, Beauty and Jewellery on Page 2

Two event organisations appear in this stretch. Lakme Fashion Week represents Indian fashion, and London Fashion Week is one of the four major international fashion weeks; the London entry also carries a learn-more link to Apparel Search coverage of London fashion week. Event pages are worth following ahead of the shows themselves: schedules, designer line-ups, ticket and streaming information and backstage photography all appear there first, and they remain useful afterwards as an archive of who showed what. A directory page that lists events alongside companies helps a researcher move from a brand to the platform where the brand presents its collections.

Beauty continues strongly from page 1. Elizabeth Arden and Estee Lauder are heritage American cosmetics houses, Frederic Fekkai covers salon hair care, and Lakme — appearing here both as a cosmetics name behind Lakme Fashion Week — links beauty sponsorship directly to a fashion week. House of Harlow 1960 and Jean Joailleria Jewelry & Watches bring jewellery into the list, joined by the Jewelry Network page in the featured group at the top, while Fossil Inc covers watches and accessories. Hue (hosiery), Jockey (underwear and basics), JanSport (backpacks), Keds (sneakers) and Lands' End (catalogue clothing) fill in the everyday categories that luxury-focused lists often miss.

The E to L Companies: From Designer Labels to the High Street

The company range itself runs the full width of the market. At the designer end sit Elie Tahari, Gucci, Herve Leger, Jimmy Choo, Kate Spade and Louis Vuitton, whose entry pairs the Facebook link with a learn-more link to its designer profile. In the middle sit dependable American names: Eileen Fisher, Fossil, Gap — with a learn-more link to the Gap Incorporated company profile — Guess Inc and its Guess by Marciano line, Karen Kane, Kensie and Lucky Brand. Fast fashion and youth retail arrive with Forever 21 and H&M, department store tradition with Lord & Taylor, and contemporary womenswear with Juicy Couture, La Grande Dame and Lela Rose. Hudson Jeans covers premium denim, and Jeffrey Campbell Shoes the statement footwear niche.

Used well, a page like this is a comparison tool. Open two or three Facebook pages from the same category — the jeans brands, the magazines, the beauty houses — and compare how each presents a new season: the photography, the posting rhythm, the way comments are answered. That comparison, repeated across the directory, teaches more about fashion marketing than any single page can, and it costs nothing but time. When a name on this page is new to you, the Apparel Search links scattered through the wider directory and the search on Facebook itself will supply the background the list leaves out.