Facebook Fashion Directory: Fashion Companies on Facebook, A to D

How to Use a Directory of Fashion Companies on Facebook

A brand's Facebook page and its directory profile answer different questions, and this page is built so you can use both. The Facebook page shows what a company is saying right now: new collections, store events, sample sales, runway photographs and the comments of its customers. The Apparel Search profile or brand guide behind the learn-more links — for American Eagle Outfitters, Barneys New York, Bergdorf Goodman, Bloomingdale's, Burberry, DKNY and Donna Karan, among others on this page — gives the steadier background: what the company sells, where it sits in the market and how it is organised. Read the profile first to understand a company, then follow it on Facebook to watch it work. That two-step habit turns a long alphabetical list into a research tool for buyers, sales representatives, students and job seekers alike.

Start with the featured pages at the head of the directory. Apparel Search on Facebook carries fashion industry news and directory updates. Fashion on Facebook is the network's own fashion category page, and Fashion Newspaper on Facebook publishes fashion articles. Following those three gives you a general fashion feed before you narrow down to individual brands; the more specific company pages then fill in the designers, retailers and beauty names you actually work with.

What the A to D Pages Show About Fashion on Facebook

The opening stretch of the alphabet is a fair sample of the whole directory. There are American mall and high-street names such as American Eagle Outfitters and its Aerie line, footwear from Aerosoles and DC Shoes, and department and luxury retail from Barneys New York, Bergdorf Goodman and Bloomingdale's. Designer fashion runs from Alexander Wang and alice + olivia through Burberry, Calvin Klein and Chanel to Christian Louboutin, Diane von Furstenberg, Dior, DKNY and Dolce & Gabbana. Beauty has its own strong presence — Beauty.com, Bobbi Brown Cosmetics, Clinique and D&G Fragrances — which is why cosmetics sits inside a fashion directory rather than in a separate list: for most shoppers, fragrance and make-up are part of getting dressed.

Institutions and media belong in the same feed. The Council of Fashion Designers of America (CFDA) represents the American design community, and Cosmopolitan Magazine publishes fashion and beauty coverage for a mass audience; both appear on this page alongside the brands they write about and represent. Debenhams brings a British department store perspective, Cynthia Rowley and Donna Ricco add independent American designer labels, and Cole Haan bridges footwear, accessories and ready-to-wear. A directory that mixes companies, institutions and media mirrors how fashion information actually reaches people on a social network: all of it in one stream.

Reading the Links: Facebook Pages and Learn-More Profiles

Most names in the directory list above carry two kinds of link. The link whose text ends 'on Facebook' leaves Apparel Search and opens that company's Facebook page, where you can follow the company, check its current posts and find its own contact routes. A shorter link with just a company name — Barneys New York, Bergdorf Goodman, Bloomingdales, Burberry, DKNY and Donna Karan are the examples on this page — stays on Apparel Search and opens the company's profile, store profile or brand guide. The opening links of the list work differently again: Fashion Networks and Fashion Networking explain the concept in the glossary, Fashion Games and Fashion Apps cover two lighter corners of online fashion, Clothing Companies USA defines the American company directory, and Fashion Companies leads to the company name index, so a reader who wants the whole industry rather than one brand has a route onward.

Is Your Fashion Company Listed?

What is your Facebook page? If you run a fashion company, check whether it appears in this directory across its three pages, and if it does not, that is a gap worth closing: a Facebook page that nobody links to is hard for buyers, journalists and customers to find. Use the Add Your Company link in the footer of this page to put your company in front of Apparel Search, and keep your own Facebook page active with collection news and clear contact details so that directory visitors who follow the link find a living page rather than an empty one. Listings here are a starting point for research, not an endorsement, and because companies change their page names and addresses from time to time, treat a link that lands somewhere unexpected as a prompt to search Facebook by the company name itself.