Facebook Fashion Directory Page 3: Fashion Companies on Facebook, M to Z

Department Stores: The Retail Anchors of Page 3

Four great American department store groups anchor this page, and each carries both a Facebook link and a learn-more link into Apparel Search. Macy's links to its company profile for the clothing stores, Neiman Marcus to its group profile, Nordstrom to its fashion retailer profile and Saks Fifth Avenue to its luxury fashion profile. Department store Facebook pages are retail in the broadest sense: designer arrivals, beauty events, holiday windows, bridal and registry services, and local store news all share one feed. Following a department store alongside the designer labels it carries — and this page lists most of them — shows how the same collection is presented by the house that designed it and by the store that has to sell it, a comparison at the heart of fashion retailing.

Around the department stores sits the rest of American retail: Payless ShoeSource for value footwear, Nine West for shoes and accessories, New Era Cap for headwear, Nautica for sportswear, Skechers for athletic footwear and Sephora — marked in the directory for beauty — for cosmetics retail on a large scale. Swatch Watches and Tiffany & Co cover watches and fine jewellery, Ray-Ban covers eyewear, and Topshop-scale fast fashion arrives at the end of the alphabet with Zara. Victoria's Secret and its Victoria Secret Pink line close the intimate apparel category, and Wet Seal represents junior fashion retail.

Designers M to Z, and the Media That Covers Them

The designer roll on this page is long: Marc Jacobs, Michael Kors, Nanette Lepore, Nicole Miller, Oscar de la Renta, Ralph Lauren, Rebecca Taylor, Tory Burch, Twelfth Street by Cynthia Vincent, Vera Wang and Versace — the Versace entry pairing its Facebook link with learn-more profiles of both Gianni Versace and Donatella Versace, so the house's founding designer and his successor can each be read about separately. Mavi Jeans and 7 for All Mankind cover premium denim, McQueen World represents the Alexander McQueen house, and Yves Saint Laurent closes the designer alphabet, its entry also noting the shorter YSL name by which the house is widely known. Rachel Zoe brings the stylist-as-brand model, and Project Runway — a television programme rather than a company — shows how fashion entertainment built its own Facebook audience; Mercedes-Benz Fashion Week, linked with a learn-more link to fashion week coverage in general, supplies the event platform.

Media completes the page. Teen Vogue, Vanity Fair Magazine, Vogue and Vogue Paris give this stretch four magazine pages — the American and Paris editions of Vogue listed separately, because their content and audiences genuinely differ. Read with the magazines of pages 1 and 2, the directory follows the main fashion press alongside the industry it covers. Top Fashion Models Agency adds the modelling business, a reminder that a fashion feed is built from agencies, photographers and events as much as from brands and stores.

Names Without Links, and Finishing the Alphabet

A few names in the directory appear as names to look up on Facebook directly, without a link of their own: Prada, whose learn-more brand guide link is carried in the list above; YSL, the short name noted beside the Yves Saint Laurent entry; and the two closing names, 77kids by American Eagle and 3.1 Phillip Lim Eyewear. Facebook's own search finds these quickly by name, and page addresses change often enough that a name can outlast a printed address — one reason this directory should always be used together with the network's own search rather than instead of it. Cosmetics, noted across all three pages, closes here with Nars Cosmetics and Sephora, keeping the directory's promise that anything relevant to fashion or the fashion industry — clothing, accessories, beauty, media, events and agencies — belongs in one list.

What is your Facebook page? If your fashion company is missing from all three pages of this directory, use the Add Your Company link in the footer to reach Apparel Search, and keep your Facebook page current so directory visitors find it alive. From here, return to the main Facebook Fashion Directory page to start the alphabet again, or follow the opening links into the wider guides: Fashion Industry Directories for printed and online directories, the Fashion and Apparel hubs, and the Fashion Networks and Fashion Networking glossary pages for the ideas behind social fashion. The directory is a starting point for research — the following, reading and comparing you do from it is the real work.