New Era Cap Company - Fashion Company Profile
New Era Cap is the Buffalo headwear company founded by Ehrhardt Koch in 1920 - maker of the 59FIFTY fitted cap and the official on-field cap of every Major League Baseball team, still controlled by the founder's family.
Company Snapshot
- Status
- Operating - the official headwear partner of Major League Baseball, the National Football League and the National Basketball Association; it agreed in June 2024 to acquire the '47 brand
- Type
- Private - controlled by the founding Koch family; ACON Investments became its first institutional investor in January 2021
- Headquarters
- Buffalo, New York, United States (160 Delaware Avenue)
- Founded
- 1920, in Buffalo, New York, by Ehrhardt Koch
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Company Profile
Current licensed ranges are on the New Era website, linked above; the shop box covers New Era products sold through Amazon and eBay. The company remains what the earlier record describes, with two updates: ACON Investments became its first institutional investor in January 2021, with the Koch family - fourth-generation chief executive Chris Koch - retaining control, and in June 2024 New Era agreed to acquire '47, the Boston sports lifestyle brand founded in 1947, combining the two family-founded headwear names. The fuller record - the Buffalo headquarters and world of offices, the 35 million caps a year and the Fair Labor Association line - is kept in full on the history page.
Founded in 1920, New Era brings to market hats and apparel as the leading headwear manufacturer and creator of New Era Apparel. The production figure kept here is more than 35 million caps per year. The company is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates, while maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY, the fitted silhouette that turned a piece of team equipment into a permanent streetwear staple.
New Era Cap History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
New Era Cap History & Historical Profile →Common Questions
Who owns New Era Cap?
The Koch family, descendants of founder Ehrhardt Koch, control the company; Chris Koch is its fourth-generation chief executive. ACON Investments took a minority stake in January 2021 as the company's first institutional investor, and the MLB, NFL and NBA later took minority stakes as well.
When was New Era founded?
In 1920, in Buffalo, New York, by German-American businessman Ehrhardt Koch, who borrowed $5,000 to start making men's fitted caps. Its flagship 59FIFTY cap dates to 1954.
Which leagues does New Era supply?
New Era is the official headwear partner of Major League Baseball, the National Football League and the National Basketball Association, among more than 170 licensed partnerships.
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