Endless Shoes and Endless Handbags

Some stores sell a little of everything. Endless.com sold exactly two things — shoes and handbags — and built every part of the shopping experience around the customers who shop for them with real passion.

Endless.com was an online destination for shoes and handbags dedicated to providing the best prices, selection and overall experience a shopper could find online. Rather than burying footwear and bags inside a general department store, the store gave the two categories a home of their own: a focused catalogue, quick searching, and delivery fast enough that trying a pair of shoes or a new bag felt like no risk at all.

The store no longer operates — on September 27, 2012, endless.com moved to Amazon.com/fashion, and the Endless project came to an end. This guide keeps the full record of what Endless was: the categories it carried, the service promises it made, two of the products it featured, and the guides onward to handbag and shoe shopping across Apparel Search.

01 / GuideA Store Built Only for Shoes and Handbags

Endless.com was built by Amazon.com in response to customers' desires to shop a destination dedicated to shoes and handbags. The site was built for these categories and for the passionate customers who shop them — that focus was the whole point of the store. Everything about the design followed from it: customers could find what they wanted easily and quickly, without wading through departments that had nothing to do with footwear or bags.

The store took its shopping seriously. Its staff was dedicated to providing the best possible experience, orders were delivered as quickly as possible, reliably and securely, and the enthusiasm behind the store was plain — a passion for shoes ran through the way the store presented itself. A specialist store lives or dies on that depth of attention, and Endless put its name on nothing else.

02 / GuideThe Offer: Quick Delivery and a Year to Change Your Mind

The service promises were the store's signature. Endless offered free overnight shipping and free return shipping, a price guarantee, and a 365-day returns window — a full year to decide whether a purchase was right. Taken together, those terms were designed as a no-risk opportunity to try the store: order the shoes tonight, have them tomorrow, and send them back free if the fit was wrong.

That combination explains the store's appeal to shoe shoppers in particular. Fit is the great uncertainty of buying footwear online, and a year-long returns window with free shipping in both directions removed nearly all of it. The price guarantee covered the other classic worry — that the same shoes or bag would turn up cheaper somewhere else a week later.

To put it simply — they LOVE shoes and handbags.

03 / GuideHandbags at Endless

04 / GuideShoes at Endless

05 / GuideSeptember 27, 2012: The Move to Amazon Fashion

On September 27, 2012, endless.com moved to Amazon.com/fashion, and links from the store were redirected to relevant pages on Amazon. The shift of the Endless business to Amazon took place in order to focus on the Amazon Fashion experience: between Amazon, Shopbop and Zappos, fashion consumers have easy access to an assortment of quality brands and a variety of shopping experiences for any fashion need, and the specialist store's role was folded into its parent.

For shoppers looking for an endless amount of fashion and footwear today, the routes are the ones this page gathers: the Amazon shopper hub linked above, the handbag and shoe guides, stores, wholesalers and news directories in the link blocks below, and the wider shopping guides that close the page. The categories Endless organized — bags from clutches to totes, shoes from bridal to safety — remain the map, even though the store that drew it has closed.

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