Men's Vans Fashion Brand

Vans is an American manufacturer of skateboarding shoes, based in Costa Mesa, California, owned by VF Corporation - a shoe manufacturer first, a California company second, a VF brand third. On this page you will find information regarding men's clothing with the Vans brand - sneakers, clothing and accessories, and trendy footwear for men.

The company also produces apparel and other products such as t-shirts, hoodies, socks, hats, and backpacks. That list is the men's wardrobe around the shoe: the skate shoe is the foundation product, and the tees, hoodies and backpacks are what turned a footwear maker into a full youth-culture label. The conclusion is plain: the Vans brand is much more than just footwear, and its product list is the evidence for that claim.

Youth Culture, Action Sports and Creative Self-Expression

The Vans brand has been connecting with youth culture to promote creative self-expression, authenticity and progression for nearly 50 years, while linking the brand's deep roots in action sports with art, music and street culture. Those three values - creative self-expression, authenticity and progression - are the brand's stated programme, and the four cultures it links, action sports with art, music and street culture, explain why a skate shoe appears in so many places a skateboard never goes.

Today, the Vans brand evolution continues. From its foundation as an original skateboarding company, to its emergence as a leading action sports brand, to its rise to become the world's largest youth culture brand - the Vans brand has taken on a power that matches its business performance. No founding date is given for Vans here: what is known is the stages, the nearly-50-years span, the Costa Mesa base and the VF ownership.

What the Vans Record Tells a Buyer

For a men's buyer, this record separates the brand into its two layers. The foundation layer is skateboarding shoes - the product the company manufactures and the sport it was founded in. The apparel layer - t-shirts, hoodies, socks, hats and backpacks - is clothing built to sit alongside those shoes in the same action-sports and street-culture wardrobe, which is why the directory files Vans as a men's fashion brand and not only as footwear.

This page's links include its About Vans page and the VF Corporation company profile, for a reader who wants the corporate story behind the brand. The brand's official men's site is linked in References below.

Photos