Origins and History
SCOTTEVEST, Inc. was founded in 2000 by lawyer-turned-entrepreneur
Scott Jordan in Chicago,
IL. The company
takes its name from its founder (Scott Jordan) together
with its first product, known as the eVest. SCOTTEVEST
uses "SeV" as an abbreviation for "SCOTTEVEST".
SCOTTEVEST's first product was a
as the eVest 1.0, utilizing
the "version" naming convention typical
of technology products. It contained 15 pockets
and was sold for $120. They currently
all of which incorporate specialized pockets and
wire management features.
In 2008, SCOTTEVEST/seV released its fifth-generation
product line with the Fleece 5.0 and Quantum Jacket.
In 2002, President Bush was rumored to have seen
a Secret Service agent's SCOTTEVEST and requested
his own with the Presidential Seal.
In 2003, SCOTTEVEST moved its headquarters from
Chicago, IL to Ketchum, ID.
SCOTTEVEST is expected to open its first retail
location in Ketchum, ID in May/june 2009.
Several members of the SCOTTEVEST Management Team:
Hap Klopp - Chairman of the Advisory Board, Co-Founder
The North Face
Steve Wozniak - Advisory Board Member, Co-Founder
of Apple, Inc.
David Farber - Advisory Board Member, Distinguished
Career Professor of Computer Science and Public
Policy at Carnegie Mellon University & Former
Chief Technologist at the FCC
Products and Innovations
As of April 2009 SCOTTEVEST's apparel line includes
21 items marketed to men and women. Their first
product was the eVest 1.0, which has
evolved into the currently available SeV Travel
Scott Jordan on behalf of SCOTTEVEST was awarded
a patent (#06826782)
in 2004 for
their Personal Area Network. In 2009, this patent
was re-issued as RE40613
to TEC-Technology Enabled Clothing. SCOTTEVEST's
Technology Enabled Clothing
(TEC) offers for license this patented
system to other clothing manufacturers.
SCOTTEVEST is also known for clothing that incorporates
designed for personal electronics, medications,
sunglasses and other travel-related gear.The suggested use for these pockets is often indicated
icon stitched onto the pocket.
The product with the fewest pockets is the Performance
Polo (1 pocket)
and the most pockets is the Scott Jordan Signature
System (52 pockets).
Most SCOTTEVEST products are marketed as having
NoBulge(TM) and DeepPockets(TM) Design. These terms
refer to SCOTTEVEST's engineering approach to clothing.
NoBulge(TM) and DeepPockets(TM) Design denotes a
pocket structure in garments which allow electronic
devices to be carried without showing obvious bulges,
by layering internal pockets such that they do not
overlap and conforming them ergonomically to the
Use of fabrics
The fifth generation of SCOTTEVEST products (including
the Fleece 5.0 & Quantum Jacket) incorporate
a "clear touch"
fabric to interior
pockets. This fabric is transparent and allows touchscreen
electronic devices such as iPhones to be viewed
and operated through the fabric.
In 2002, SCOTTEVEST CEO Scott Jordan announced in
the Wall Street Journal that SeV would "spend
in the millions to defend my patent rights.". Since then,
SeV has been the subject of some controversial litigation.
In 2002 SCOTTEVEST was threatened with a lawsuit
by IBM over the use of a cursive lower case "e"
in SCOTTEVEST's logo (originally spelled "Scott
eVest"). To avoid
a lengthy and costly legal battle, SCOTTEVEST agreed
to change the font of the "e" in their
logo, but widely publicized the dispute as a David
vs. Goliath fight.
In 2004, Scott USA of Sun Valley, ID sued SCOTTEVEST
for trademark violations, alleging that SCOTTEVEST
violated company trademark by using the word "Scott"
in its brand name. The case
was settled, with SCOTTEVEST agreeing to concatenate
and capitalize its brand name (SCOTTEVEST instead
of Scott eVest).
PR and Marketing
In 2001, SCOTTEVEST hired Playboy Playmate Rebecca
Scott as their spokesmodel. She made appearances
at trade shows and appeared in advertising materials
for the company.
SCOTTEVEST makes use of social media technology
Twitter as a marketing
strategy to address the estimated 35 percent of
Internet users in the United States aged 18 or over
now using an online social network.
One of SCOTTEVEST's strategies is to embrace all
forms of social media, including Facebook,
Scott Jordan is one of the few CEOs that records
a for marketing daily video blog post,
maintains a Facebook presence, Twitters
a live daily video program called SCOTT TV
and provides a live video feed in the SCOTTEVEST
In October, 2008 Steve Wozniak and Scott Jordan
filmed promotional video footage for SCOTTEVEST/seV,
which was later edited into commercials that received
poor press reviews and also formed the basis of
a green screen contest in March and April, 2009.