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New Balance is a brand of shoe produced by the company New Balance Athletic Shoe, Inc. In 1906, William J. Riley, a 33 year old English immigrant, began manufacturing arch supports and other accessories in Boston, Massachusetts, designed to improve shoe fit.
New Balance is a brand of shoe produced by the company New Balance Athletic Shoe, Inc.
History
In 1906, William J. Riley, a 33 year old English immigrant, began manufacturing arch supports and other accessories in Boston, Massachusetts which were designed to improve shoe fit. In 1934, Riley became partners with his top salesman, Arthur Hall, who had found his sales niche by marketing his products to policemen and people with jobs which required them to spend a lot of time standing. In 1956, Hall sold the business to his daughter and her husband, Eleanor and Paul Kidd. Eleanor and Paul continued to sell mainly arch supports until 1961 when they designed and manufactured the Trackster, the world's first running shoe made with a ripple sole. In another first, the shoe also came in varying widths. The Trackster became the shoe of choice for running coaches and fitness directors, and thus New Balance's reputation for manufacturing innovative and specialized footwear in multiple widths grew. In 1972, Jim Davis, the current CEO of New Balance Athletic Shoe, Inc., bought the company on the day of the Boston Marathon. Back then, the company consisted of just six people who were making 30 pairs of shoes a day. Jim's wife Anne joined the company in 1978 with a focus on expanding New Balance into a global company. Today, 30% of the shoes sold in the European market are manufactured at the New Balance facility in England.
Current Company Profile
Today (early 2006), New Balance employs about 2,000 people worldwide, including 1,200 manufacturing associates in five U.S. plants which are located in Boston and Lawrence, Massachusetts, Norridgewock, Skowhegan and Norway, Maine. Annual revenue for the company hit the $1 billion mark in 2000. New Balance is still a privately held company and it has remained committed to its original strengths, including width-sizing, U.S. manufacturing and grassroots promotions. A large part of New Balance's marketing strategy is based on their support of athletics. The company sponsors the LaSalle Banks Chicago Marathon, the New Balance Maine Distance Festival, the Lilac Bloomsday Run, the New Balance Games and the Great Cow Harbor 10K. New Balance has become a national sponsor of the Susan G. Komen Foundation's Race for the Cure of Breast Cancer. It is also a generous contributor to various charities in Boston and other cities in which New Balance facilities are located.
Shoes
The main appeal of the New Balance shoe is the varying widths in which they are made. New Balance shoes are offered in up to six different widths - from a narrow 2A to a wide 6E in sizes 5 to 20 for adults, 6 to 8.5 for small children and 2 to 8 for infants. Having multiple widths available in many sizes is a hallmark of the product line. Since New Balance shoes are designed to be worn for athletic purposes, other features have been integrated as well. ABZORB is a shock attenuating, cushioning addition to many styles and categories of shoe. The Rollbar'stability System consists of a graphite plate and is designed to keep the foot in a neutral plane during the gait cycle. Stability Web is a lightweight web-like structure used to maintain stability and midfoot support. The Walking Strike Path, designed specifically for walking shoes, follows the pressure path that occurs during the gait cycle. The N-ergy S.C. System is the newest technology from New Balance. It is made to provide maximum heel cushioning and medial and lateral stability. New Balance carries shoes for both men and women, specifically designed for different sports, including walking, running, cross-training, tennis, basketball, golf, football, cheering and track and field. The brand also carries apparel and equipment for these various sports.
Links
New Balance Assembled in New York
| The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia (https://en.wikipedia.org/wiki/New_Balance) 1/24/06 |
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Arch Supports Before Running ShoesNew Balance began with fit rather than with sport. In 1906, William J. Riley began manufacturing arch supports and other accessories in Boston, Massachusetts, designed to improve shoe fit, and in 1934 he became partners with his top salesman, Arthur Hall, who had found his niche marketing products to policemen and people with jobs requiring a lot of standing. Hall sold the business in 1956 to his daughter Eleanor and her husband Paul Kidd, who continued to sell mainly arch supports until 1961, when they designed the Trackster, the world's first running shoe made with a ripple sole, which also came in varying widths. The Trackster became the shoe of choice for running coaches and fitness directors, and New Balance's reputation for innovative, specialized footwear in multiple widths grew from it. In 1972, Jim Davis bought the company on the day of the Boston Marathon, when it consisted of just six people making 30 pairs of shoes a day. Width as the Product IdeaNew Balance shoes are offered in up to six different widths — from a narrow 2A to a wide 6E — in sizes 5 to 20 for adults, 6 to 8.5 for small children and 2 to 8 for infants. Having multiple widths available in many sizes is described as a hallmark of the product line, and it follows directly from the arch-support origin: a company that began by improving how a shoe fits a particular foot treats width as a dimension as important as length. Around that idea sit named technologies — ABZORB cushioning, the Rollbar stability system with its graphite plate, Stability Web for midfoot support, the Walking Strike Path for walking shoes and the N-ergy S.C. system for heel cushioning and stability — each attached to a specific stage or purpose of the gait cycle. A Privately Held Maker With U.S. PlantsIn the profile given here, New Balance employs about 2,000 people worldwide, including 1,200 manufacturing associates in five U.S. plants in Boston and Lawrence, Massachusetts, and Norridgewock, Skowhegan and Norway, Maine, and annual revenue hit the $1 billion mark in 2000. New Balance is still a privately held company, committed to its original strengths of width-sizing, U.S. manufacturing and grassroots promotions, and 30 percent of the shoes sold in the European market are manufactured at its facility in England. Its marketing rests heavily on support of athletics, sponsoring events including the Chicago Marathon, the New Balance Games and the Great Cow Harbor 10K, and it carries shoes for men and women designed for walking, running, cross-training, tennis, basketball, golf, football, cheering and track and field, plus apparel and equipment for those sports. Common QuestionsHow did New Balance begin?In 1906, William J. Riley, a 33 year old English immigrant, began manufacturing arch supports and other accessories in Boston, Massachusetts, which were designed to improve shoe fit. In 1934, Riley became partners with his top salesman, Arthur Hall. What was the Trackster?In 1961, Eleanor and Paul Kidd designed and manufactured the Trackster, the world's first running shoe made with a ripple sole. The shoe also came in varying widths, and became the shoe of choice for running coaches and fitness directors. Why is width sizing central to New Balance?The main appeal of the New Balance shoe is the varying widths in which they are made, offered in up to six different widths, from a narrow 2A to a wide 6E, in sizes 5 to 20 for adults. Having multiple widths available in many sizes is a hallmark of the product line. More to Explore
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