PUMA Definition presented by Apparel Search

Designer Profiles    Popular Brands   Fashion Industry   Color Trends Forecast   Artist Guide   Merchandising   Fashion Industry News    Fashion Week Photos

PUMA AG Rudolf Dassler Sport (PUMA) is a large German-based multinational company that produces shoes and other sportswear.

The company was founded in 1924 as Gebrder Dassler Schuhfabrik in Herzogenaurach, Germany by Rudolf Dassler, the brother of Adolf "Adi" Dassler, who founded competitor adidas. The company now operates a virtualized corporate structure, using electronic communications to disperse the organization across the globe.

The company changed its name to PUMA Schuhfabrik Rudolf Dassler in 1948, and became a stock corporation in 1986, listed on the Brse Mnchen and Frankfurt Stock Exchange.

Today, PUMA AG has approximately 3,200 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of 1,274 million.

Puma shoe and clothing are still very popular in the hip-hop and graffiti subcultures, like adidas, Puma is considered part of the old school hip-hop and graffiti culture of the 1970s and 1980s. It can also be noted that Puma owns a 65% market share in sneakers to Mexican Americans in the male 12-25 age group.

Puma Fashion Men's

Puma Fashion Women's

Learn more about The Puma Group.

External links

Puma - Official site

The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/pUMA_aG  1/23/06

Fashion Definition

Designer Definition (from U.S Department of Labor)

Clothing Definitions

Fashion Accessories


Clothing & Fashion Industry Definitions
fabric & Textile Industry Definitions
Fashion Industry Definitions
Dye & Dyeing Industry Terms
Embroidery & Embroidery Industry Terms
fibers & fiber Industry Definitions
Sewing Terms & Definitions
yarns & yarn Industry Definitions
Hat & Headwear Definitions
Footwear & Shoe Industry Definitions
Shipping Industry Freight Definitions
Miscellaneous Apparel Industry Terms
Fashion Industry
Fashion Models

Apparel Search Directory   Add Your Company   Contact Us   About Us   Advertise   News Letter   Legal   Help
Copyright © 1999-2023 Apparel Search Company.  All Rights Reserved.