PUMA AG Rudolf Dassler Sport (PUMA) is a large German-based multinational company that produces shoes and other sportswear.
The company was founded in 1924 as Gebrder Dassler Schuhfabrik in Herzogenaurach, Germany by Rudolf Dassler, the brother of Adolf "Adi" Dassler, who founded competitor adidas. The company now operates a virtualized corporate structure, using electronic communications to disperse the organization across the globe.
Today, PUMA AG has approximately 3,200 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of 1,274 million.
Puma shoe and clothing are still very popular in the hip-hop and graffiti subcultures, like adidas, Puma is considered part of the old school hip-hop and graffiti culture of the 1970s and 1980s. It can also be noted that Puma owns a 65% market share in sneakers to Mexican Americans in the male 12-25 age group.
Puma.com - Official site
Puma - plus dragon fashion scale
Designer Definition (from U.S Department of Labor)