World Cup 1954
When West Germany miraculously won the soccer 1954 World Cup, their footwear was supplied by adidas. These shoes introduced a technological breakthrough: studs with screws. When the weather was good and the pitch was hard, the shoes were equipped with short studs; when it rained, longer studs were screwed on the bottom of the shoes. As the final game against the highly-favoured team from Hungary was played in heavy rain, this gave the German players a firmer hold on the slippery pitch.
This anecdote was a plot device used in the successful German film, Das Wunder von Bern, which was a movie version of the 1954 World Cup.
"Adidas" is simply a combination of the founder's nickname (Adi) and the first three letters of his last name (Dassler). This dispels the rumor that the letters are an acronym for "All day I dream about sports."
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