Fashion Designer Guide — Page 2

Continuing the Alphabet: K to Y

Page 2 does not restart the guide; it resumes it. A return link to Designer Guide Page 1 sits at the top, and the list picks up the alphabet where page 1 left off, opening with Karl Lagerfeld and Kate Spade and running through the L names — Levi Strauss listed with Levi's and Levi Strauss and Co., Lilly Pulitzer, Liz Claiborne, Louis Vuitton — into Mainbocher and the long M sequence of Marc Jacobs, Martin Ludvik, Mary Quant, Matthew Williamson, Michael Kors and Miuccia Prada, listed with Prada SpA. From there the page works steadily through Nico Didonna, Nicole Miller and Nino Cerruti; Oleg Cassini and Oscar de la Renta; Paco Rabanne, Perry Ellis, Pierre Balmain and Pierre Cardin; and into the R names with Raf Simons, Ralph Lauren, Rei Kawakubo and Renzo Rosso, listed with Diesel. Reading page 2 on its own therefore gives a reader the second half of a single alphabetical sequence, and the two pages only make complete sense as one list in two parts.

The Character of the Second Half

The names gathered here have their own balance. The S entries are unusually crowded: Salvatore Ferragamo, Sean John, Stella McCartney, Sergio Tacchini, Sergio Valente, Sighsten Herrgard and Stevie Stuart all fall together, followed by Thomas Burberry, Tom Ford and Tommy Hilfiger in the T entries. The closing stretch — Vera Wang, Vivienne Westwood, Wale Adeyemi, Yohji Yamamoto and Yves Saint Laurent — mixes bridal design, punk-rooted British fashion and Japanese design in the final lines of the alphabet. Combined and double entries continue the pattern set on page 1: a person may be listed with a house, a brand or a company, as with Miuccia Prada and Prada SpA or Levi Strauss and Levi's, because readers search by both. Mary Quant and Vivienne Westwood place defining figures of British fashion in the same half of the alphabet as Ralph Lauren and Tommy Hilfiger do for American fashion, so page 2 reads as a compressed map of post-war fashion geography as well as a list.

When the Designer Is Not Here

Page 2 is also where the guide explains its own edges. The designers listed are part of the definitions section, and Apparel Search holds additional designer resources in other areas of the site. If a reader did not find the designer being searched for on this page, three alternatives are named: the Brand Name Fashion page, the Fashion Designer page, and the Popular Brands page. That guidance makes a practical distinction. A name may exist on the site as a brand rather than as a designer definition, or in a general designer directory rather than in the definitions section, and a failed search in one section does not mean the name is absent from the site. The page closes the list while opening those routes, and a link returns the reader to Fashion Designer Guide Page 1 to resume the alphabet from the start.

One Guide, Read in Sequence

The same conditions apply on page 2 as on page 1: these are definitions, designer information is subject to change as each story evolves, and the pace of fashion makes the section hard to keep fully up to date. That matters more, not less, in the second half of the alphabet, because so many of these names — Lagerfeld, Jacobs, Kors, Prada, Ford, Wang, Westwood — belong to careers and houses that continued to develop after their definitions were written. The honest way to use page 2 is the way the guide presents it: as the continuation of a single A-to-Z definition list, read in sequence with page 1, checked against the other designer resources when a name is missing, and understood as a snapshot of stories that keep evolving.