A humorous look at online polling technology and the problem of honest answers
Every poll depends on one fragile assumption: that the answers given are the answers meant. The piece on this page describes, in tongue-in-cheek terms, a fictional solution — the Poll Cheat Blocker ML2.0, a system said to combine lie detection with a corrective electric shock for poll takers whose selections do not match their true opinions, with the severity of the response scaled to the severity of the fib. Behind the joke sits a real problem in survey research: respondents answer carelessly, strategically or for amusement, and every fashion poll on this site, from favorite fibers to favorite stores, inherits that weakness. The humor works because anyone who has run a poll has wished, briefly, for exactly such a device.
Shocking New Web Poll Technology
: Patent Possibly Pending for Amazing New Online Polling Technology
Website polling technology has fortunately been upgraded significantly
by Apparel Search. The company has recently developed a new online
poll technology that will undoubtedly receive rave reviews from
industry professionals that rely on "accurate" polls to conduct
business activities and decision making.
Let's face it, when utilizing a poll for research, business, or
educational purposes the accuracy of the poll is
extremely critical. Most certainly, we do not want people making
random selections that are not based on "true" personal opinions.
In an effort to keep the poll answers accurate, Apparel Search has
designed a system that will significantly reduce the number of
illegitimate answers from web poll participants.
What is this new web poll technology called:
The official name of this new technology is the "Poll Cheat Blocker
ML2.0"
What this new web poll technology achieves:
If a poll taker submits an answer that does not truly match their
opinion, they will most likely NOT do this again when using a website
that is running the Poll Cheat Blocker ML2.0 technology from Apparel
Search. Yes, it is possible that they will submit one incorrect
answer. However, repeat violations may become a thing of the past.
How this new web poll technology works:
When Poll Cheat Blocker ML2.0 is actively running on a fashion
website, the software will give a rather significant electric
shock to users that do not submit accurate answers to the
poll system. When we say "accurate" answers, we mean answers that
truly match the users own personal opinions. Essentially, the
software combines lie detector technology
along with shock therapy to train users
not to cheat on polls.
For example, imagine a fashion poll that is asking, "What is your
favorite color shoe?". The poll offers four colors for making your
selection. The choices are blue, black, red, and polka dots. If you
think you are funny and answer, "polka dots", you will surely be sent
a bolt of electricity. Clearly, polka dots are not an actual color
classification. Therefore, you lied and you were shocked.
OK, that polka dot color example may not be the best example. With
this example, it was too easy to know that the user was not telling
the truth. In reality, the Poll Cheat Blocker ML2.0 is much more
clever than this example illustrates. Here is another example to help
show the power of the system.
Imagine a fashion poll asking, "What is your
favorite fashion brand?". The poll lists the choices of
Polo,
Versace,
Prada,
Burberry, &
Armani.
Now, this gets complicated... The user taking the poll actually loves
the Burberry brand (it is actually their favorite). However, they
work in the sales department selling Armani fashion so they click the
Armani option in the hopes that the poll will influence more shoppers
to by
Armani. The Poll Cheat Blocker ML2.0 system will sense the
conflict of interest and send a shock to the user. In summary, the
poll user is punished for picking Armani for financial reasons and not
selecting Burberry which they truly love. Please note that the system
does sense the severity of the lie. If it is a minor white lie
because you really did not know the best way to answer the question,
you may receive no shock or a very light sensation. However, if you
are lying just for the sake of being a jerk, you may not be able to
feel your fingers for a few days.
For users that like to click the submit button more then one time per
poll, the keyboard will spray them in the face with water prior to
delivering the electric shock. This magnifies the shock so that the
user will be certain not to make this error in judgment twice.
Note:
This system does NOT require the user to sign up for an account nor
does the system require a special keyboard. The user can continue to
utilize his or her own keyboard and mouse. We will supply the
electric shock and water from our end at no charge.
Poll Cheat Blocker ML2.0
runs on both MAC or PC. The system is currently being developed to
also work on portable devices. Keep an eye out for our
new fashion app coming soon. The mobile application is currently
in BETA testing.
Note:
At this time, the Poll Cheat Blocker ML2.0 only runs on
fashion poll website.If your poll is
not regarding fashion or textiles, the system will unfortunately
not work correctly. Again, this is for fashion polls or fashion
industry polls only.
Please note that the Apparel Search Company is not responsible for any
injury or mess made in your home or office.
Although we can not tell you exactly how the system works (patents
are possibly pending), we can assure you that the system works
splendidly. If you utilize fashion polls on your website to
obtain research from your website viewers, you are welcome to test
out the Poll Cheat Blocker ML2.0 software.
This new online poll technology will possibly be patented in the near
future. However, Apparel
Search is not commenting on the status of patent applications or
the lack their of such applications. If you wish to receive more
information regarding the status of patents, you are welcome to
contact either the
fashion princess or
Mr. Santa at your earliest convenience. You can possibly contact
them via
this link.
No
downloads are necessary. No payments needed. We do NOT test on
animals. We do not really shock you. We do not know how to shock
you...
Is the above for real? I am "shocked" that you are asking...
The Real Problem Behind the Joke
Survey researchers call the joke's target by drier names: careless responding, strategic answering and satisficing — picking an answer to finish rather than to inform. Online polls are the most exposed form, since they are self-selected, anonymous and consequence-free, and a motivated group can flood one for fun or advantage. The fictional device's examples are chosen well for that reason: the respondent who picks a joke option, and the salesperson who votes for the brand they sell rather than the brand they love, are the two classic corruptions of opinion data — noise and interest. Real polling defends itself less dramatically, with screening questions, attention checks, weighting and large samples that dilute individual mischief.
How to Read Any Poll on This Site
The practical lesson travels to every poll in this section. Results from an open web poll describe the people who chose to answer it — fashion-interested visitors, at a particular moment — and they are best used the way the industry uses them: as indications of where opinion leans and how strongly, not as measurements of a whole market. A result worth trusting shows a large margin, a sensible pattern across related questions, and stability when the question is asked again later. A result worth doubting is close, surprising in ways that flatter one interested party, or wildly different from its neighbors. Read that way, polls remain what they were designed to be: a quick, honest sampling of opinion — no electricity required.
Common Questions
Is the Poll Cheat Blocker ML2.0 a real product?
No — it is a humorous, fictional device described on this page to make a point about poll honesty: the idea of shocking respondents who give answers that are not their true opinions is a joke, not a technology.
What real problems do careless or strategic answers cause in polls?
They add noise and bias: joke answers distort the distribution, and interested parties — such as someone voting for a brand they sell rather than the one they prefer — can tilt results away from genuine opinion.
How do real pollsters protect answer quality?
With screening and attention-check questions, careful question wording, weighting of results, and samples large enough that individual careless or strategic answers are diluted.