Wrangler Hero
Wrangler Hero is the comfort line of the Wrangler brand - jeans, shirts, shorts and pants sold on premium quality and premium comfort, now part of Kontoor Brands' Wrangler.
Company Snapshot
- Status
- Operating line - a comfort range inside the Wrangler brand
- Type
- Product line of Wrangler, a Kontoor Brands, Inc. brand - NYSE: KTB
- Headquarters
- Greensboro, North Carolina, United States (brand headquarters)
- Founded
- A Wrangler line of the VF Corporation years; part of Kontoor Brands since the May 2019 spin-off
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Company Profile
Hero sits inside the current Wrangler range as its ease-first line - the jeans, shirts, shorts and pants for readers who want the Wrangler name without the rodeo cut. The shop box on this page searches the Hero line itself on both marketplaces.
Wrangler Hero - premium quality, premium comfort. Wrangler Hero jeans, shirts, shorts and pants are as comfortable as going home again; wear them anywhere and everywhere you want to feel at home. Wrangler is Real. Comfortable. Jeans. And more. That is the whole of the line's pitch, and it is a deliberate counterpoint to the main brand's saddle-tested story: where the 13MWZ sells durability proven on horseback, Hero sells the feeling of the jeans you reach for at home - relaxed fits and soft finishes across jeans, shirts, shorts and pants.
This page is one of the four Wrangler tellings in this section: learn about Wrangler itself on the main profile, and about Kontoor Brands on the parent company's page linked from this profile.
A Short History Note
Hero was a Wrangler line of the VF years: in the directory-era wording, Wrangler Hero was previously part of VF - VF Corp, the multi-billion dollar apparel powerhouse with its diverse international portfolio of fashion brands. The brand spun off from VF to Kontoor Brands in 2019, Hero with it, and the line's comfort positioning has continued inside Kontoor's Wrangler range. Because Wrangler jeans - the Hero line's category - are carried on both marketplaces, this page includes the shop box, with searches set to the Hero line itself.
Common Questions
What is Wrangler Hero?
A comfort line within the Wrangler brand: jeans, shirts, shorts and pants positioned on premium quality and premium comfort - in the line's own phrase, as comfortable as going home again - rather than on the western work heritage of the main 13MWZ line.
Who owns Wrangler Hero?
Kontoor Brands, through its ownership of the Wrangler brand. Hero was a Wrangler line under VF Corporation until VF spun its jeanswear business off as Kontoor Brands in May 2019.
How is Hero different from regular Wrangler jeans?
Fit and feel. The main Wrangler lines - the Cowboy Cut 13MWZ above all - are cut for the saddle and the job site; Hero styles are relaxed, comfort-led versions of Wrangler jeans, shirts, shorts and pants for everyday wear.
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