Maurice Lacroix Awarded Two Design Prizes
: Red Dot Award 2012
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According to Professor Dr. Peter Zec, initiator of the red dot design award, "The award-winning products in each sector of industry subjected themselves to stiff competition and the critical eyes of the jury. In all, 4,515 products were entered. Through their accomplishments, the award winners not only demonstrated extraordinary creative quality, but also proved that design is an integral component of innovative product solutions."
Masterpiece Roue Carrée Seconde
Maurice Lacroix already set benchmarks with the first movement in the history of watchmaking to have square wheels and won an award for the Masterpiece Régulateur Roue Carrée in 2011. On the new Roue Carrée Seconde, the seconds are displayed by a square wheel that is turned by a cloverleaf-shaped wheel. This movement was the result of a protracted development phase, with innumerable calculations, simulations and tests. Since the profile of toothed wheels that are not circular, a priori, cannot be regular the major challenge lay in determining the tooth forms required to ensure a uniform transfer of energy via the gear train. The two wheels mesh together with the same precision as classical circular gear wheels. The special feature is the displaying of the hours, minutes and power reserve directly on the plate of the movement, which functions as the dial. A large sapphire crystal on the case back reveals the sophisticated manual winding mechanism, which is manufactured in-house and decorated with a "Grand Colimaçon" in the highest tradition of Swiss watchmaking.
Masterpiece Double Rétrograde
The Masterpiece Double Rétrograde combines the traditional art of watchmaking with a modern design and is driven by an automatic movement from of own Manufacture. Its 43 mm stainless steel case is water-resistant to 5 bar and has an alternating polished and satin-brushed finishes in an extremely modern style. The decoration of the movement is revealed through the sapphire crystal case back. As well as a small seconds hand at 9 o'clock and a power reserve indicator at 3 o'clock, the dial provides a date display at 6 o'clock and a GMT display at 12 o'clock.
The red dot design award
The red dot design award, with origins going back to the 1950s, is organized into three disciplines; the "red dot award: product design", the "red dot award: communication design" and the "red dot award: design concept". In 2011 alone, over 14,000 entries from more than 70 countries were received. The red dot award has established itself as one of the most sought-after seals of quality for excellence in design.
About Maurice Lacroix
Since the launch of its first watch in 1975, Maurice Lacroix has evolved to become a sought-after Manufacture brand. At the end of 2006, Maurice Lacroix set up its own workshops to produce the complex components for its outstanding mechanical calibers. This development has catapulted the brand into the exclusive league of Swiss Watch Manufactures. Thanks to its numerous innovations in both technology and design, Maurice Lacroix rapidly filed a number of patents and trademarks. Maurice Lacroix is one of the world's few independent watch manufacturers and employs over 200 people worldwide, the majority of whom are based at the international head office in Zurich and in the manufacturing plants in Saignelégier and Montfaucon in Switzerland. On July 1, 2011, DKSH, a Swiss company based in Zurich and a leading service-provider for market expansion in Asia, acquired a controlling stake in the Maurice Lacroix group. With 650 subsidiaries and 24,000 employees, DKSH is present in 35 countries and generated nett sales of 7.3 billion Swiss francs in 2011.
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