Social shopping provides online
clothing and fashion accessories with useful
tools to make better and more informed choices.
Social commerce networks
help fashion shoppers conduct smart and savvy
shopping. And in doing so, clothing retailers can
deliver fantastic shopping experiences that drive
customer loyalty and advocacy. One of the reasons
that social shopping also makes commercial sense is
that social commerce allows
brands and retailers
to sell where customers spend their time. Fashion
consumers are shopping in a comfortable and
familiar environment. Social commerce
solutions are thus a cost-effective way to capture
traffic and market reach.
To resolve uncertainty of what to
do or buy, consumers frequently look to what other
shoppers are doing or have done
in the past. These
shoppers then take their cue from others. When a specific
garment or clothing category stands out as
particularly popular or dominant (trendy), many
shoppers will instinctively perceive this as social
proof that it is the correct hot fashion item.
Therefore, suggestions, reviews, and the
entire social e-commerce shopping experience, helps
shoppers make decisions.
It is important to note that very trendy
"trendsetters" do not necessarily care what others
think. However, we can not all be trend setters...
The super trendy people may not take to well to
social shopping. It is probable that they enjoy
making their own (individual) decisions.
Social shopping tools to
help with shopping decisions include:
Deal Directories that list exclusive
time-sensitive shopping deals (often with a
Deal Feeds to get that exclusive deal the
majority don’t know about. And
to share and spread deals from brands shoppers like
with people they like.
Social Network Storefronts with wonderful
exclusive products and
deals for social network members only.
Social Media Listening community members
provide suggestions, ideas or feedback to help the
consumers and retailer make future purchases more
consistent with past behavior and suggestions.
Social Media Reviews allows system
for rating or reviewing fashion products to make
future purchases more educated.
User Forums allow shoppers to ask or answer
questions regarding the product. Essentially,
allowing the consumers to solve each others problems
on behalf of the brand.
User Galleries allows
consumers to post images or videos of the product or
uses of the product to the gallery. Allowing other
members to see the product in more detail prior to
making the commitment of purchase.
members for spreading the message regarding the
store or brand. On
shopping event portals when
members spread membership through affinity
networks they may
receive bonuses or special privileges such as VIP
treatment (special sales or deals etc.).
social shopping sites have
tools that allow
shoppers to co-browse online stores together and get
influenced by people they like.
These tools use peer power to stimulate purchases by
creating a social event around a store visit.
Social Network Storefrontsthese
allow shoppers to share and discuss shopping
experiences with people they like within the
confines of the social network
More social shopping tools are in
existence, and more are being contemplated and developed
all the time. We here at Apparel Search wonder
what cool and beneficial tools are around the corner.