Social Fashion Shopping: Social Commerce - Fashion Terms of Interest to the Fashion Industry
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Social shopping provides online shoppers of clothing and fashion accessories with useful tools to make better and more informed choices.
Social commerce networks help fashion shoppers conduct smart and savvy shopping. And in doing so, clothing retailers can deliver fantastic shopping experiences that drive customer loyalty and advocacy. One of the reasons that social shopping also makes commercial sense is that social commerce allows brands and retailers to sell where customers spend their time. Fashion consumers are shopping in a comfortable and familiar environment. Social commerce solutions are thus a cost-effective way to capture traffic and market reach.
To resolve uncertainty of what to do or buy, consumers frequently look to what other shoppers are doing or have done in the past. These shoppers then take their cue from others. When a specific garment or clothing category stands out as particularly popular or dominant (trendy), many shoppers will instinctively perceive this as social proof that it is the correct hot fashion item. Therefore, suggestions, reviews, and the entire social e-commerce shopping experience, helps shoppers make decisions. It is important to note that very trendy "trendsetters" do not necessarily care what others think. However, we can not all be trend setters...
The super trendy people may not take to well to social shopping. It is probable that they enjoy making their own (individual) decisions.
Social shopping tools to help with shopping decisions include:
More social shopping tools are in existence, and more are being contemplated and developed all the time. We here at Apparel Search wonder what cool and beneficial tools are around the corner.
Are you ready to do some shopping for clothing and fashion accessories?
You may want to take a few moment to visit the best social experience on the internet for fashion.
You may want to learn more about apparel industry e-commerce solutions in the technology section of Apparel Search.
Learn about Viral Marketing For The Fashion Companies.
Learn about in-text advertising methods that can be used by the fashion industry.
Learn about Tiny URL's.
You may also find interest in a new term created by Apparel Search called Fashion Tags.