Response to Think Tank Article " Color Variance "
Think Tank

Click to read the original article discussed below.  "Color Variance"

The commentary on shade matching reads like Carrie Bradshaws "sex in the city" column. Shade uniformity for brand retailers is critical to sales.  Brand retailer/owners want uniformity wherever they are processing fabric world wide.  Customers do demand that stores carry reliable shade matches.  People do travel.  The article is written in way that indicates "who cares attitude" for shade matching.  I can guarantee that shade match is important.  Please do your homework and try a more technical, mature approach to a subject in which you certainly don't know anything about.

Textile expert

This response was written by an Apparel Search viewer on 8/30/02

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The following are possible links of interest regarding this subject:

Color Trend Forecasting

Color Standards

Color Measurement Weighing Systems


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