Men's Modern Amusement Fashion Brand

This men's fashion brand is geared toward the 18-35 age range. The categories of clothes include outerwear, swimwear, accessories and other types of apparel. An age band and a category list open the record, and both are stated plainly: Modern Amusement dresses younger men, across outerwear, swimwear and accessories among its apparel. The swimwear and outerwear in this profile are treated strictly as products - construction, fabric and fit - the way a buying guide should treat them.

Modern Amusement is the brand for someone who appreciates the finer things, but doesn't take themselves too seriously. That sentence is the brand's whole positioning, and it sets up the tension the rest of the record plays on: quality and polish on one side, humor and irreverence on the other. A label that resolved that tension in either direction - all luxury or all novelty - would not be this brand, on this record.

Confident, Bold & Independent

Confident, Bold, & Independent. The MA customer is effortlessly iconic, sometimes mischievous, always empowered, timelessly stylish, & forever eclectic. They are old enough to have a global perspective, but still young enough to get away with almost anything. Their personal style is intuitive, they put classy next to playful, sexy next to fun, & wear serious with irreverence. The customer portrait is unusually complete: an 18-35 man described by pairings - classy with playful, serious with irreverence - whose style is intuitive rather than rule-following.

Modern Amusement is defined by dynamic color, graphic energy, attention to detail, an irreverent sense of humor. Designed by our “creative collective” of artists and designers, we offer beautifully constructed & wearable pieces in top quality fabrications & materials with elements that will surprise & delight. Read as a buying guide, those four defining traits are the tests on the rail: is the color dynamic rather than default, does the graphic work carry real energy, is the attention to detail visible in the construction, and is there an element in the piece - a lining, a print placement, a hardware choice - that surprises? The creative-collective credit matters too: the design is attributed to a collective of artists and designers, not a single named designer.

The brand had been purchased by Iconix Brand Group. The closing fact is a change of ownership, stated without a date or price - the same Iconix whose brand-group profile is linked from this page. A faithful profile does not tidy that line into a dated transaction the source never gave.

Reading This Modern Amusement Record

Read as a buying guide, this is the M letter's youthful record: a brand for men of 18-35 who appreciate the finer things without taking themselves too seriously, across outerwear, swimwear, accessories and other apparel, defined by dynamic color, graphic energy, attention to detail and an irreverent sense of humor, designed by a creative collective in top-quality fabrications, and purchased by Iconix Brand Group (no date given).

Modern Amusement, under M in the Men's Fashion Brands directory: confident, bold and independent menswear for the effortlessly iconic and sometimes mischievous, with elements designed to surprise and delight.