Men's Southpole Fashion Brand

The company was founded in 1991 by two Korean American brothers, David Khym and Kenny Khym, under their company name, Wicked Fashions Inc. The company's showroom is located on Fashion Avenue in Manhattan. The Southpole profile names its founders in full and gives the operating company before it describes a single garment - this is a wholesaler's profile, and it reads like one. Southpole is an American wholesale clothing and fashion company, designer, distributor, licensor, and marketer based in Fort Lee, New Jersey, with operating headquarters in New York City - five business functions and two addresses in one filing sentence.

SOUTHPOLE started as a premium urban brand. With its legendary puffy "bubble" jacket and 4180 ™ Relaxed Fit denim pants, SOUTHPOLE influenced the beginning of urban fashion in American street culture. The claim is specific and product-anchored: not urban fashion in the abstract, but two named garments - a puffy jacket whose nickname the profile itself puts in quotes, and a relaxed-fit denim line carrying a numbered trademark. The men's range its title adds - trendy coats, t-shirts, hoodies and jeans for men - hangs on those two signature pieces.

Translating the Street

Wicked Fashions quickly established itself as the leader in translating the looks and trends of the premium brands that were popular on the Streets into wearable, accessible clothing sought after by a broad swath of young men. That sentence is the company's method: watch what the premium brands make popular on the street, translate it, and sell the translation at a reach a broad young male audience can afford. It explains the whole business model in the directory's own terms - a wholesale designer, distributor, licensor and marketer rather than a couture house, with a showroom on Fashion Avenue in Manhattan as its front window.

Note: no official brand website is given for Southpole, and its outward links were generic search-engine results rather than references. So this page offers the record and the directory's own routes, and no guessed address. What the did provide is complete as company profiles go: founders, founding year, parent company name, both bases, the showroom street, the two signature products and the founding claim about urban fashion's beginnings in American street culture.

Reading This Southpole Record

Southpole, sixth entry under S in the Men's Fashion Brands directory: founded in 1991 by Korean American brothers David Khym and Kenny Khym under Wicked Fashions Inc.; an American wholesale clothing and fashion company - designer, distributor, licensor and marketer - based in Fort Lee, New Jersey, with operating headquarters in New York City and a showroom on Fashion Avenue in Manhattan; started as a premium urban brand whose legendary puffy "bubble" jacket and 4180 ™ Relaxed Fit denim pants influenced the beginning of urban fashion in American street culture. That is the record.

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