Clothing Company Definitions — United States clothing company definitions from Apparel Search
JLO by Jennifer Lopez is a lifestyle brand that incorporates every aspect of the JLo life. The line includes many different types of clothing for younger and older women, including swimwear, fragrances, eyewear, jewelry, hats, gloves and scarves, outerwear, handbags, watches and footwear. Sweetface and JustSweet are also clothing lines owned by entrepreneur Jennifer Lopez, and the brand is licensed by the Warnaco Group.
In this section of the Apparel Search Directory, you will learn about JLO by Jennifer Lopez.
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JLO by Jennifer Lopez is a lifestyle brand that incorporates
every aspect of JLO's life. The line includes many different types
of
clothing for young and older women,
including Swimwear,
Fragrances, Eyewear,
Jewelry, Hats, Gloves, and Scarves,
Outerwear, Handbags, Lingerie, Watches and Footwear. Besides
Jlo By Jennifer Lopez, Sweetface and JustSweet
are also other clothing lines owned by entrepreneur
Jennifer Lopez and it is licensed
by the
Warnaco Group. The company
partnered with
Tommy Hilfiger's brother Andy Hilfiger's
firm in November, 2003.
Company History
In 2007, it was announced that she will drop the J.Lo by Jennifer Lopez tag and begin selling a new line in the United States, "JustSweet". J.Lo by Jennifer Lopez will continue to be sold in countries other than the US. According to the J.Lo by Jennifer Lopez website, the clothing line will be relaunching in the U.S. in Fall 2008.
Lopez's frequent use of fur in her clothing lines and personal wardrobe has brought the scorn of people concerned with animal rights. At the Los Angeles premiere of Monster-in-Law, more than one hundred protestors from People for the Ethical Treatment of Animals ("PETA") held a demonstration to highlight their concerns. Lopez told a radio D.J. she was open to being educated on the topic.
The above definition about the clothing company JLO by Jennifer Lopez is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/J.Lo. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Clothing Company Definitions by Name
A lifestyle brand sells a person's world rather than a single garment type, and JLo by Jennifer Lopez was organised that way from the start: the line was described as incorporating every aspect of the JLo life. The product list runs across clothing for younger and older women and outward into the full accessories wardrobe — swimwear, fragrances, eyewear, jewelry, hats, gloves, scarves, outerwear, handbags, watches and footwear. Each category is a separate product business with its own makers and buyers, which is why celebrity lifestyle brands are usually run through licensing: the name and image are supplied centrally, and specialist partners produce each category.
The licensing structure here is explicit. The brand is licensed by the Warnaco Group, an established apparel company, and the company partnered with Andy Hilfiger's firm in November 2003. Alongside the main line, Jennifer Lopez also owned the Sweetface and JustSweet clothing lines, giving the business more than one name and price position in women's fashion.
In 2007 the brand reorganised its home market. It was announced that the J.Lo by Jennifer Lopez tag would be dropped in the United States and a new line, JustSweet, sold there instead, while J.Lo by Jennifer Lopez continued to be sold in countries other than the United States. According to the brand website, the clothing line would be relaunching in the United States in fall 2008. Splitting a brand by territory is a common licensing move: the name with the strongest recognition keeps working internationally while a fresh label is tested at home.
The brand also faced public criticism over the use of fur in its clothing lines, including a demonstration by more than one hundred People for the Ethical Treatment of Animals protestors at the Los Angeles premiere of Monster-in-Law. Lopez told a radio DJ that she was open to being educated on the topic. The episode is part of the brand's record as a celebrity line: a name attached to a person draws scrutiny to that person's wardrobe as well as to the products themselves.
JLO by Jennifer Lopez is a lifestyle brand whose line includes many types of clothing for younger and older women, including swimwear, fragrances, eyewear, jewelry, hats, gloves and scarves, outerwear, handbags, watches and footwear.
The brand is licensed by the Warnaco Group. The company partnered with Andy Hilfiger's firm in November 2003, and Sweetface and JustSweet are also clothing lines owned by Jennifer Lopez.
In 2007 it was announced that the J.Lo by Jennifer Lopez tag would be dropped in the United States and a new line, JustSweet, would be sold there instead, while J.Lo by Jennifer Lopez would continue to be sold in countries other than the United States. The brand website said the clothing line would be relaunching in the United States in fall 2008.