Clothing Company Definitions — United States clothing company definitions from Apparel Search
Sean John is a clothing and fragrance line launched in 1998 as a signature collection of sportswear under the Sean John name. Since its launch, Sean John has enjoyed critical and commercial success, growing from an urban label to an international brand with revenues exceeding $100 million annually in the period covered by the definition.
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People representing the brand include Combs himself, musicians such as Nelly, T.I., Fabolous, The Game and Daddy Yankee, athletes including Dwyane Wade and Tristan Sooklal, plus fashion models Tyson Beckford and Kevin Navayne.
In 1998, Combs decided to launch a signature collection of sportswear under his name Sean John. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $100 million annually. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.
" I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it. "
—Sean Combs, on launching Sean John
Sean John has often appeared at the award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.
In February 2001, Sean John produced the first nationally televised runway show during Fall Fashion Week when it simultaneously aired live on E! Television and the Style Network. During fashion week in February 2002, the New York Times ran a front page story on Sean John.
In 2004, Sean John invested in the high-end label Zac Posen.
On August 1, 2008, Dawn Robertson formerly of Old Navy, was named the president of Sean John. In October 2008, the company purchased urban lifestyle brand Enyce from Liz Claiborne for $20 million dollars.
In November 2008, Combs launched his latest men's perfume under the Sean John brand called I Am King. On November 24th, 2008, he unveiled a new Times Square billboard for the I Am King line to replace his iconic Sean John ad. The giant billboard is currently the largest print ad in Times Square.
In October 2003, Combs was under intense media attention for using sweatshop labor to produce his clothing line. Among the accusations, originally put forth by the National Labor Committee (NLC), workers were subjected to body searches, fired if pregnant and paid sweatshop wages. Combs responded to the BBC that there would be a "zero tolerance" investigation at Sean John. He stated to a group of reporters, "I'm as pro-worker as they get."
In late 2006, MSNBC reported that Macy's had pulled from its shelves and its Web site two styles of Sean John hooded jackets, originally advertised as featuring faux fur, after an investigation by the nation's largest animal protection organization concluded that the garments were actually made from Raccoon Dog. Combs, the label's founder, said he had been unaware of the material, but as soon as he knew about it, he had his clothing line stop using the material.
The above definition about the clothing company Sean John is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/Sean_John. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Clothing Company Definitions by Name
Sean John entered fashion through the signature-collection route: a named founder launching sportswear under his own name, with the stated intention, quoted in the definition, of starting an apparel line when the timing was right and the team was in place. The product starting point was sportswear, the category where urban fashion of the late 1990s was expanding fastest into department stores. A signature label in that market competes on fit, fabric and finish as well as on name, because department store buyers reorder what sells through, and the definition records that the brand won support from both the fashion community and retailers, the two audiences a new label must convince at once.
Growth, in the record given, was rapid. From an urban label, Sean John grew to an international brand, with revenues now exceeding $100 million annually in the period the definition covers, and expanded from clothing into fragrance. Fragrance matters in a fashion brand's economics because it carries a name into stores and price points clothing cannot reach, and it is bought by customers who may not yet buy the apparel. The brand's public representation followed the same cross-field pattern, with musicians including Nelly, T.I., Fabolous, The Game and Daddy Yankee, athlete Dwyane Wade, and models Tyson Beckford and Kevin Navayne among those representing the brand.
This page presents Sean John strictly as a clothing and fragrance brand: its 1998 launch as a sportswear collection, its name drawn from first and middle given names, its growth from an urban label to an international brand, its revenue scale in the period covered, and the musicians, athletes and models who represented it. Read in the context of this letter, Sean John sits alongside Phat Farm under P as one of the music-led fashion labels that moved urban style into mainstream American department stores, and alongside Schott NYC and Spiegel under S as an example of how differently an American clothing name can be built, by signature and presentation rather than by factory or catalog.
For researchers, the verifiable core is compact and should be quoted as dated: launched 1998, sportswear first, fragrance added, international distribution, and annual revenues exceeding $100 million at the time of the record. Brand ownership, retail presence and product ranges for Sean John have changed since that period, so current details belong to the brand's present official channels, while this definition preserves the brand's formative commercial history as it was documented.
Sean John was launched in 1998 as a signature collection of sportswear. The apparel company takes its name from the first and middle given names behind the brand.
Since its 1998 launch, Sean John has enjoyed critical and commercial success and quickly grown from an urban label to an international brand, through the support of the fashion community and retailers, with revenues exceeding $100 million annually in the period covered.
People representing the brand in the period covered include musicians such as Nelly, T.I., Fabolous, The Game and Daddy Yankee, athletes including Dwyane Wade, and fashion models Tyson Beckford and Kevin Navayne.