Clothing Company Definitions — United States clothing company definitions from Apparel Search
Warrior Lacrosse is a manufacturer of lacrosse equipment and apparel based in Warren, Michigan, founded in 1992 by Dave Morrow. Warrior Lacrosse was acquired by New Balance on February 1, 2004. Its largest competitors include STX and Brine, and it sponsors college lacrosse teams, Major League Lacrosse and the Canadian Men's National Team.
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It sponsors several college lacrosse teams as well as Major League Lacrosse (MLL) and the Canadian Men's National Team. Warrior Lacrosse also sponsors many players individually such as Mark Millon and Greg Cattrano. It was the title sponsor of the 2006 Warrior World Lacrosse Championship in London, Ontario and the 2007 Warrior World Indoor Lacrosse Championship in Halifax, Nova Scotia. It is also the presenting sponsor of ESPN's annual coverage of the NCAA men's lacrosse championships. Warrior first broke into the lacrosse industry with the introduction of the titanium shaft. Warrior's most popular shafts are still the Titan(ium) Classic and the Titan(ium) Pro.
Dave Morrow was the 1991 NCAA National Player of the Year, but he wasn't always a star. As a high school defenseman from Detroit, Mich., Morrow lacked knowledge of the game and polished skills. But in high school he went to Top 205 recruiting camp anyway in search of exposure to college coaches. There, surviving only on unparalleled intensity and raw athletic ability, Morrow drew the attention of Princeton University coach Bill Tierney, who would later recruit Morrow to Princeton. While at Princeton, Morrow considered quitting the game, but after Tierney convinced him to stick it out, he quickly developed into one of the nation's best defensemen. He earned first-team All-American honors in 1991 and 1992 and won the 1992 National Championship. During that 1992 season, Morrow's father noticed the large number of aluminum shafts the players were using could be easily bent. So he headed back to his Michigan tubing business and produced four titanium poles. Morrow and his teammates immediately fell in love with them. The Tigers subsequent run to the title created a buzz around the titanium shafts. Coaches and players began calling, looking to get their hands on the poles. The word spread and after graduation, Morrow started Warrior Lacrosse, after some encouragement from John Davie, who was starting a graphic design business with his brother. Davie, who's still heavily involved with Warrior, helped Morrow develop some cutting edge advertisements. In one photo shoot to promote Warrior Lacrosse, former Maryland goalie Jim Beardmore got a little overzealous and nearly fell off a cliff. In another, a live king cobra started jumping and nearly left its cage. The risks seem to have paid off. Now, Warrior is one of the biggest manufacturers in the sport.
1992 – Princeton Junior Dave Morrow and his dad develop the first titanium lacrosse shaft prototypes. They are twice as strong and half the weight of aluminum or wood. Morrow and his Princeton teammates use these prototypes en route to the National Championship.
1993 – Dave Morrow starts Warrior lacrosse in his Princeton dorm room. The name Warrior is taken from his high school team in Michigan – the Brother Rice Warriors.
1994 – Warrior's titanium shafts take the lacrosse world by storm, becoming a must for all defensive players at the NCAA level.
1998 – Warrior sponsors the victorious United States National team at the World Games in Baltimore, MD. This legitimizes Warrior as a true lacrosse brand.
2004 – Warrior is acquired by privately-held New Balance Athletic Shoe, Inc. Morrow stays on as President and CEO.
2005 – Warrior acquires California-based manufacturer Innovative Hockey and establishes Warrior Hockey. Warrior hockey sticks are an immediate hit in the NHL, and are quickly recognized as the highest quality hockey sticks available.
The above definition about the clothing company Warrior Lacrosse is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/Warrior_Sports. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Warrior Lacrosse began with a material problem. Dave Morrow was the 1991 NCAA National Player of the Year at Princeton, and during the 1992 season his father noticed how easily the aluminum shafts players used could be bent. Heading back to his Michigan tubing business, he produced four titanium poles for Morrow and his Princeton teammates, who used them on the way to the national championship. The buzz around the titanium shafts - twice as strong and half the weight of aluminum or wood - gave Morrow a product and a company. He started Warrior Lacrosse in 1992 after graduation, taking the name from his Michigan high school team, the Brother Rice Warriors. By 1994 the titanium shafts had become a must for defensive players at NCAA level.
The company's rise was fast. In 1993 Morrow started Warrior in his Princeton dorm room; by 1998 Warrior sponsored the victorious United States National team at the World Games in Baltimore. In 2004 New Balance acquired Warrior, with Morrow staying on as President and CEO. In 2005 Warrior acquired California-based Innovative Hockey and established Warrior Hockey, whose sticks were quickly recognized as the highest quality hockey sticks available. Largest competitors include STX and Brine, also a New Balance subsidiary.
Warrior's marketing has always been team-based: sponsorships of college lacrosse teams, Major League Lacrosse and the Canadian Men's National Team, individual players such as Mark Millon and Greg Cattrano, title sponsorship of the 2006 Warrior World Lacrosse Championship in London, Ontario and the 2007 Warrior World Indoor Lacrosse Championship in Halifax, Nova Scotia, and presenting sponsorship of ESPN's annual coverage of the NCAA men's lacrosse championships. The company's most popular shafts remain the Titan Classic and the Titan Pro. From a dorm-room start in 1993 to a New Balance acquisition in 2004, Warrior shows how a single equipment innovation - a shaft that would not bend - can build a company in a sport where equipment is the game.
Warrior Lacrosse was founded in 1992 by Dave Morrow, the 1991 NCAA National Player of the Year at Princeton, after his father made four titanium lacrosse poles from his Michigan tubing business.
Warrior Lacrosse was acquired by New Balance on February 1, 2004. Dave Morrow stayed on as President and CEO, and in 2005 Warrior acquired Innovative Hockey and established Warrior Hockey.
Warrior first broke into the lacrosse industry with the titanium shaft. Its most popular shafts are still the Titan Classic and the Titan Pro, twice as strong and half the weight of aluminum or wood.