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Elsa Schiaparelli (September 10, 1890
November 13, 1973) was the leading Parisian fashion design of the 1920s and 30s after Coco Chanel.
Schiaparelli opened her first salon, "Pour le Sport," in 1927, and as the name indicates specialized in sportswear. In 1931 her design of a divided tennis skirt for star player Lili de Alvarez shocked the staid tennis world when Alvarez wore what was the forerunner of shorts at the Wimbledon tennis championships in London.
with a white
had a flair
She designed a number of perfumes in addition to clothing; the first and most famous of which, named Shocking, was created in 1936. Shocking is famous less for the fragrance itself than for its packaging: besides a box in (as the name suggests) shocking pink, the bottle itself was in the shape of a woman's torso, based on the curvacious body of one of Schiaparelli's clients, film star Mae West. For West, she designed costumes for the Hollywood film "Every Day's a Holiday." She also designed Zsa Zsa Gabor's costumes for the film "Moulin Rouge."
She was briefly married to Count William de Wendt de Kerlor, once described as "a persuasive but inconstant Theosophist," and moved with him to Greenwich Village in New York City. They had one daughter, Marisa, known as Gogo, who was born in New York City in 1919. Schiaparelli's grandchildren are the actress Marisa Berenson and the late photographer Berry Berenson (Mrs. Anthony Perkins).
Designer Definition (from U.S Department of Labor)