Hurley International - Fashion Company Profile
Hurley is the Costa Mesa surf brand with roots in Bob Hurley's 1979 surfboard workshop - grown through the Billabong USA licence years into Hurley International apparel, owned by Nike from 2002 to 2019, and a Bluestar Alliance brand since December 2019.
Company Snapshot
- Status
- Operating - a surf and lifestyle brand selling boardshorts, swimwear, wetsuits and casual apparel for men, women and children
- Type
- Private - a brand of Bluestar Alliance LLC since Nike's sale of Hurley closed in December 2019 (Nike owned the brand from 2002 to 2019)
- Headquarters
- Costa Mesa, California, United States
- Founded
- The Hurley apparel brand was launched at the end of the 1990s by Bob Hurley; its roots are Hurley Surfboards, established in Costa Mesa in 1979
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Company Profile
The record below - the surfboard years, the 1982 Billabong pursuit, the $70 million licence business given back at the end of 1998, the first Hurley year and its 2009 shirt photograph - is kept in full on the history page, in strictly product terms. Current ranges are on Hurley's own site, linked above; the shop box covers Hurley products sold through Amazon and eBay.
The clothing business arrived through an Australian licence, and the story is told with a fan's eye for product. In 1982 Bob and his business manager Joe K. began pursuing a hot Australian clothing brand, Billabong; Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong. By the mid-1980s Billabong USA was doing really well, and Bob and his team were committed to thinking and doing things differently - the point in the narrative where a surfboard shaper's licence operation becomes the foundation for an apparel brand of its own, under the Hurley name its founder had been building since 1979.
Hurley International History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Hurley International History & Historical Profile →Common Questions
When was Hurley Surfboards established?
In 1979, in Costa Mesa, California, in the historical record.
How did Hurley enter the clothing business?
In 1982 Bob Hurley and his business manager Joe K. pursued the Australian brand Billabong, and Billabong USA was established as a separate entity and licensee, in the historical record.
What attracted Bob Hurley to Billabong?
Its super long, punk rock boardshort styles, in the historical record.
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