Taverniti So Jeans

Clothing Company Definitions — United States clothing company definitions from Apparel Search

Taverniti So Jeans is a sportswear collection from Jimmy Taverniti, who also sells Taverniti Couture. Known for his garment-dyeing and stonewashing techniques, Taverniti has focused on jeans, T-shirts, sweatshirts, sweatpants and stretch silk tops, with denim that banks on vintage appeal from baggy, masculine pants to trousers and skinny jeans.

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Taverniti So Jeans
is a sportswear collection from Jimmy Taverniti, who also sells Taverniti Couture. Known for his garment-dying and stonewashing techniques, Taverniti has focused on jeans, T-shirts, sweatshirts, sweatpants and stretch silk tops. The denim banks on vintage appeal, from baggy, masculine pants to trousers and skinny jeans.

In 2004, Taverniti and his old friend Paul Guez (who took over Sasson Jeans from owner Elliott Jamar) joined forces to launch Taverniti So Jeans. Taverniti and Guez's team, including Gregory Abbou, developed new wash treatments and fits, using premium denim as well as other fabrications from the USA, Japan and Europe.

Taverniti Jeans tend to fit a tall, slender frame with emphasis on pocket detail and a "streamlined" appearance all down the leg. The Taverniti "Twist" Jeans emulates the True Religion seam down the leg as it twists into the front, a very flattering look for most body types.
 

The above definition about the clothing company Taverniti So Jeans is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/taverniti_so_jeans.  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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Launched With Paul Guez in 2004

Taverniti So Jeans was launched in 2004, when Jimmy Taverniti joined forces with his old friend Paul Guez, who had taken over Sasson Jeans from owner Elliott Jamar. The pairing joined a designer known for wash and dye craft with an operator from the Sasson side of the jeans business. Taverniti and Guez's team, including Gregory Abbou, developed new wash treatments and fits, using premium denim as well as other fabrications from the USA, Japan and Europe - a sourcing mix that premium denim labels use to separate themselves from basic five-pocket jeans.

The wider Taverniti offer is sportswear rather than denim alone. Alongside the jeans sit T-shirts, sweatshirts, sweatpants and stretch silk tops, and Taverniti also sells Taverniti Couture. The denim itself banks on vintage appeal, running from baggy, masculine pants through trousers to skinny jeans, so the same wash vocabulary is applied across very different silhouettes.

Fit, Washes and the Twist Seam

Taverniti jeans tend to fit a tall, slender frame, with emphasis on pocket detail and a streamlined appearance all down the leg. Garment-dyeing and stonewashing are the techniques most associated with the name: garment-dyeing colors the finished garment rather than the fabric, giving a softer, lived-in tone, while stonewashing physically abrades denim for a worn feel and faded surface. The label's signature construction is the Taverniti Twist jeans, where the seam down the leg twists into the front, emulating the True Religion seam. A twisted seam changes how the leg of the jean falls and reads as a deliberate design marker on an otherwise plain pair of jeans.

Common Questions

Who created Taverniti So Jeans?

The collection comes from Jimmy Taverniti, who also sells Taverniti Couture. In 2004 Taverniti joined forces with Paul Guez to launch Taverniti So Jeans.

What is Taverniti known for in denim?

Taverniti is known for garment-dyeing and stonewashing techniques, new wash treatments and fits, and premium denim and other fabrications sourced from the USA, Japan and Europe.

What are the Taverniti Twist jeans?

The Taverniti Twist jeans use a seam down the leg, emulating the True Religion seam, that twists into the front - a streamlined, flattering look. Taverniti jeans tend to fit a tall, slender frame with emphasis on pocket detail.