Taverniti So Jeans is a sportswear collection from Jimmy Taverniti, who also sells Taverniti Couture. Known for his garment-dying and stonewashing techniques, Taverniti has focused on jeans, T-shirts, sweatshirts, sweatpants and stretch silk tops. The denim banks on vintage appeal, from baggy, masculine pants to trousers and skinny jeans.
In 2004, Taverniti and his old friend Paul Guez (who took over Sasson Jeans from owner Elliott Jamar) joined forces to launch Taverniti So Jeans. Taverniti and Guez's team, including Gregory Abbou, developed new wash treatments and fits, using premium denim as well as other fabrications from the USA, Japan and Europe.
Taverniti Jeans tend to fit a tall, slender frame
with emphasis on pocket detail and a "streamlined"
appearance all down the leg. The Taverniti "Twist"
Jeans emulates the
True Religion seam
down the leg as it twists into the front, a very
flattering look for most body types.