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Halloween is a fun and festive holiday that involves a great deal of fashion and dressing up, and it is also significant to the health of the retail industry. According to the National Retail Federation, U.S. Halloween spending in 2010 was predicted to bounce back from the previous year’s weak sales, with total spending forecast to reach $5.8 billion and Americans planning to spend an average of $66.28 on costumes, candy and decorations, up from $56.31 in 2009. Nearly 120 million children, adults and their pets were expected to wear traditional as well as trendy costumes, and Halloween ranks second only to the winter holidays in terms of decoration.
Halloween Costumes 2010 by Apparel Search - Fashion Terms of Interest to the Fashion Industry
Fashion Terms Fashion Terms Directory Fashion Terms by Category Fashion History of Fashion Halloween Costumes on eBay Wholesale Halloween Costumes Halloween Costume Stores Children's Halloween Costumes Halloween Costume Retailers
Apparel Search understands the significance of the Halloween holiday. Not only is Halloween a fun and festive holiday that involves lots of fashion and dressing up, but it is also significant to the health of the retail industry. According to the National Retail Federation, U.S. Halloween spending is predicted to bounce back from last year's grim sales as Americans plan to spend considerably more this year. Total spending is forecasted to reach $5.8 billion according to NRF's 2010 Halloween Consumer Intentions and Actions Survey. Americans are predicted to spend an average of $66.28 on costumes, candy, and decorations, up from $56.31 in 2009. Halloween is considered second only to winter holidays in terms of decoration.
The National Retail Federation’s 2010 Top Costumes
survey found that nearly 120 million children, adults and their pets are
likely to sport traditional as well as trendy costumes this year. Proving
old habits are hard to break, 4.3 million children will celebrate
Halloween dressed as a princess. Princess costumes have topped NRF’s
children’s top costume list for six consecutive years. Witches are the
preferred adult costume this year and pets across the country will most
likely dress as pumpkins.
Of course, pop culture and Hollywood still play a large role in costume
choices for all ages. Thousands of children will hit the streets dressed
as Buzz Lightyear and Harry Potter characters. Spider-Man and witches will
also be popular.
Vampires remain popular among adults, maintaining the number two spot two
years in a row, and many adults will dress as pirates. After falling off
the radar last year, nurse costumes jumped up on the list. Alice in
Wonderland characters made the adult costume list for the first time this
year, tying with Star Wars characters.
Consumers’ four-legged friends will stick to the more traditional options,
including devils, witches, hot dog's and bees.
Top Adult Costumes Top Children’s Costumes Top Pet Costumes
1. Witch 1. Princess 1. Pumpkin
2. Vampire 2. Spider-Man 2. Devil
3. Pirate 3. Witch 3. Witch
4. Nurse 4. Pirate 4. Hot Dog
5. Wench/tart/vixen 5. Disney Princess 5. Bee/cat (Tie)
6. Cat 6. Action/super Hero 6. Dog
7. Zombie 7. Ghost 7. Superdog/supercat
8. Fairy 8. Pumpkin/vampire (Tie) 8. Ghost
9. Athlete/batman (Tie) 9. Batman 9. Pirate
10. Dracula 10. Star Wars Character 10. Bowties/fancy Collar/bandana
Apparel Search also includes some hits from Party City, which include more timely and trendy options such as Lady Gaga, Snookie of Jersey Shore fame, Mad Hatter from Tim Burton's Alice in Wonderland, and Cleopatra.
This Halloween Costumes 2010 term was written by Regina Cooper for Apparel Search October 4th, 2010.
Halloween Costume Trends 2010
Where to Buy Halloween Costumes 2009
Learn more about children's Halloween costumes, women's Halloween costumes and men's Halloween costumes.
If you actually are looking to purchase Halloween costumes, you may want to try the costume stores directory.
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The 2010 figures show why costume retail matters beyond a single night. A forecast of $5.8 billion across costumes, candy and decorations makes Halloween a measurable selling season, and the rebound from $56.31 to $66.28 in average planned spending was read as a sign of recovering consumer confidence. The costume rankings themselves mix the durable with the topical: traditional choices such as princesses and witches lead the lists year after year, while film and book characters supply the season’s new demand.
Total spending was forecast to reach $5.8 billion, with an average of $66.28 per person on costumes, candy and decorations — up from $56.31 in 2009.
The princess costume. About 4.3 million children were expected to dress as a princess, and princess costumes had topped the National Retail Federation’s children’s list for six consecutive years.
Witches were the preferred adult costume, and pets were most likely to dress as pumpkins. Pop culture and Hollywood also shaped choices, with many children dressing as Buzz Lightyear, Harry Potter characters and Spider-Man.