Crocs Women's Fashion Brand

A world leader in innovative, casual footwear, Crocs, Inc. is dedicated to the future of comfort. The company's own summary goes straight to the famous product: our original and most famous style, the Classic Clogs, are instantly recognized around the world - and Crocs has many fabulous designs for women. Instantly recognized is the operative phrase; there is no other shoe in this directory that a child can identify from across a playground, and that recognition was built on a molded clog, not on a logo campaign.

The growth was as distinctive as the shoe. Starting in 2006, sales of Crocs increased dramatically, with first-quarterly sales roughly tripling from 2006 to 2007 - one of the fastest footwear take-offs on record. Apparel Search covers the company in depth elsewhere, too: this page links the Crocs definition page, the company's Apparel Search profile, and the women's footwear and shoe guides.

Comfort as a Design Brief

'Dedicated to the future of comfort' is a claim a shopper can test in thirty seconds, because comfort in a molded shoe is architecture: the footbed's contour under the arch, the room in the toe box, the give in the heel, and a weight so low the shoe disappears from the day's accounting. That is the Classic Clog's actual design content - a roomy, molded, washable shoe that asks nothing of its wearer - and it explains both the devotion and the mockery the silhouette attracts. Fashion that begins with comfort will always look odd to fashion that begins with appearance.

For women, the range beyond the clog is the part of the profile casual shoppers miss: many fabulous designs across casual footwear - the molded-comfort idea translated into shoes for work, weather and warm days. Judge each style by the same clog standard translated: does the comfort survive translation, is the fit secure without squeezing, and is the shoe honest about its job? A Crocs work shoe or weather shoe that keeps the footbed logic and adds its category's requirements is the brand innovating; one that keeps only the look is not.

Buying and Caring for Crocs

Sizing in molded footwear is the whole purchase: the fit should be roomy without being sloppy, the heel strap should hold when it is worn down, and toes should never press the front - the clog's roominess is designed, so a pair that feels tight is simply the wrong size. Try both feet, walk on a hard surface, and remember that the material's feel changes slightly with temperature, softening in warmth. Buy the colour as you would buy any daily shoe: the pair worn constantly is the bargain, whatever its shade.

Care is where this category beats every other in the directory: wash them, rinse them, let them air-dry out of fierce direct heat, and they return to service looking like themselves - the practical half of the comfort promise. Keep strong heat away, since molded materials can warp, and retire a pair when the tread smooths out, because grip is a safety feature, not a cosmetic one. From a 2006 sales surge to a permanent place in the world's shoe racks, Crocs earned its profile the way its clog earns its wearers: by being, above all, comfortable.

Photos