Jockey International

Clothing Company Definitions — United States clothing company definitions from Apparel Search

Jockey International, Inc. is a manufacturer, distributor and retailer of underwear, sleepwear and socks for men, women and children, based in Kenosha, Wisconsin. Jockey is known for having invented the first men's Y-Front brief in 1934, and the Jockey name is a recognised trademark in 120 countries. The company began in 1876 as Coopers Inc., a hosiery business founded by Samuel T. Cooper.

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Jockey International, Inc.
is a manufacturer, distributor and retailer of underwear, sleepwear, and socks for men, women, and children. The company is based in Kenosha, Wisconsin. Jockey is known for having invented the first men's Y-Front brief in 1934.  Jockey is a recognized trademark in 120 countries.

History

Jockey was originally named Coopers Inc., and was founded by Samuel T. Cooper in 1876 as a hosiery business. Cooper began the business when he learned that lumberjacks were suffering from poorly constructed wool socks. In 1900 Cooper began making undergarments. Although business was good enough to merit expansion in 1902, by 1934 Coopers Inc. was nearly bankrupt due to hardships caused by The Great Depression. The company recruited Harry H. Wolf, Sr. to re-structure the company.

On January 19, 1935 during a blizzard, Coopers Inc. sold the world's first briefs at the Marshall Field's State Street store in downtown Chicago. Designed by an apparel engineer named Arthur Kneibler, briefs dispensed with leg sections and had a Y-shaped overlapping fly. The company dubbed the design the Jockey, since it offered a degree of support that had previously only been available from the jockstrap. Jockey briefs proved so popular that over 30,000 pairs were sold within three months of their introduction. Coopers, having renamed the company Jockey, sent its Mascul-liner plane to make special deliveries of masculine support briefs to retailers across the US. In 1938, when Jockeys were introduced in the UK, they sold at the rate of 3,000 a week. In 1982, Jockey introduced the Jockey For Her line of intimate apparel and underwear.

Divisions

Men's Jockey Brand

Women's Jockey Brand

Children's Jockey Brand

In 2000, Jockey began selling products directly on-line at jockey.com.

Jockey manufactured Life and Formfit brands temporarily for Wal-Mart and Target. Jockey continues to manufacture the Life brand of men's underwear but discontinued the women's line in 2002.

In 2005 Jockey introduced its direct-selling division Jockey Person to Person. The independent sales force, known as Comfort Specialist Consultants, sell products for women. Product lines include active wear, sleepwear, lounge wear, and accessories.

Jockey Being Family

Jockey Being Family is Jockey International's community relations initiative focused on supporting families after they've adopted a child. Through this initiative, Jockey strives to increase awareness of and accessibility to post adoption services nationwide for adoptive families.

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External links

Jockey Company website

The above definition about the clothing company Jockey International is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/Jockey_International.  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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From Lumberjack Socks to the Y-Front Brief

Jockey began with a practical problem. Samuel T. Cooper started his hosiery business in 1876 after learning that lumberjacks were suffering from poorly constructed wool socks, and the company, Coopers Inc., added undergarments in 1900. By 1934 the company was nearly bankrupt from the hardships of the Great Depression, and Harry H. Wolf, Sr. was recruited to restructure it. The rescue produced an invention: briefs designed by apparel engineer Arthur Kneibler, with no leg sections and a Y-shaped overlapping fly, sold for the first time on January 19, 1935 during a blizzard at Marshall Field's State Street store in downtown Chicago. Over 30,000 pairs sold within three months, the company renamed itself Jockey, and special deliveries were flown to retailers across the United States. When Jockeys were introduced in the United Kingdom in 1938, they sold at the rate of 3,000 a week.

Divisions, Channels and Community Work

The modern company organises its range into men's, women's and children's divisions — the women's side dates from the Jockey For Her line of intimate apparel and underwear introduced in 1982 — and sells underwear, sleepwear and socks in 120 countries under the recognised Jockey trademark. Jockey began selling directly online in 2000, manufactured the Life brand for Wal-Mart and Target, and in 2005 introduced Jockey Person to Person, a direct-selling division whose Comfort Specialist Consultants sell products for women including active wear, sleepwear, lounge wear and accessories. Its community relations initiative, Jockey Being Family, supports families after they have adopted a child, working to increase awareness of and accessibility to post adoption services nationwide.

Common Questions

What did Jockey invent?

Jockey is known for having invented the first men's Y-Front brief in 1934. Designed by apparel engineer Arthur Kneibler, the brief dispensed with leg sections and had a Y-shaped overlapping fly, and the design was dubbed the Jockey because it offered a degree of support previously available only from the jockstrap.

How did Jockey start?

Jockey was originally named Coopers Inc. and was founded by Samuel T. Cooper in 1876 as a hosiery business, after Cooper learned that lumberjacks were suffering from poorly constructed wool socks. In 1900 Cooper began making undergarments, and on January 19, 1935 Coopers sold the world's first briefs at the Marshall Field's State Street store in Chicago.

What does Jockey sell today?

Jockey manufactures, distributes and retails underwear, sleepwear and socks for men, women and children, through men's, women's and children's divisions. It began selling directly online at jockey.com in 2000 and introduced a direct-selling division, Jockey Person to Person, in 2005.