|Fashion Photographer Job Description ; Fashion and Clothing Industry Job Descriptions|
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Photographers - Fashion & Glamour produce and preserve images that paint a picture, tell a story, or record an event. To create commercial quality photographs, photographers need both technical expertise and creativity. Producing a successful picture requires choosing and presenting a subject to achieve a particular effect, and selecting the appropriate equipment. For example, photographers may enhance the subject's appearance with natural or artificial light, use a particular lens depending on the desired range or level of detail, or draw attention to a particular aspect of the subject by blurring the background. Using computers and specialized software, photographers also can manipulate and enhance the scanned or digital image to create a desired effect. Images can be stored on portable memory devices including compact disks (CDs) or on new types of smaller mini pocket storage devices such as flash disks, which are small memory cards used in digital cameras. Digital technology also allows the production of larger, more colorful, and more accurate prints or images for use in advertising, photographic art, and scientific research. Some photographers use this technology to create electronic portfolios as well. Because much photography now involves the use of computer technology, photographers must have hands-on knowledge of computer editing software. Photographers may start out as assistants to experienced photographers. Assistants learn to mix chemicals, develop film, and print photographs, and acquire the other skills necessary to run a portrait or commercial photography business. Freelance photographers also should develop an individual style of photography in order to differentiate themselves from the competition. Some photographers enter the field by submitting unsolicited photographs to magazines and to art directors at advertising agencies. For freelance photographers, a good portfolio of their work is critical. Photographers need good eyesight, artistic ability, and good hand-eye coordination. They should be patient, accurate, and detail-oriented. Photographers should be able to work well with others, as they frequently deal with clients, graphic designers, or advertising and publishing specialists. Increasingly, photographers need to know how to use computer software programs and applications that allow them to prepare and edit images.
Photographers who operate their own businesses, or freelance, need business skills as well as talent. These individuals must know how to prepare a business plan; submit bids; write contracts; market their work; hire models, if needed; get permission to shoot on locations that normally are not open to the public; obtain releases to use photographs of people; license and price photographs; secure copyright protection for their work; and keep financial records. Knowledge of licensing and copyright laws as well as contract negotiation procedures is especially important for self-employed photographers, in order to protect their rights and their work. Photographers can expect keen competition for job openings because the work is attractive to many people. The number of individuals interested in positions as commercial and news photographers usually is much greater than the number of openings. Those who succeed in landing a salaried job or attracting enough work to earn a living by freelancing are likely to be the most creative, able to adapt to rapidly changing technologies, and adept at operating a business. Related work experience, job-related training, or some unique skill or talent'such as a background in computers or electronics also are beneficial to prospective photographers.
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