In October 2017 the company announced that
it was planning to rename itself as Tapestry, effective on October 31,
2017 (Halloween). The company’s ticker symbol will change from COH to TPR
Tapestry is the new company name of Coach.
The corporate name is being changed mainly
to reflect that the company’s expanding portfolio. Coach also owns boot
maker Stuart Weitzman, which Coach bought in 2015, and fellow handbag
maker Kate Spade, which Coach acquired in 2017.
Coach's corporate headquarters remain in mid-town
Manhattan on 34th Street, in the location of their
former factory lofts. Coach is a publicly traded company
listed on the New York Stock Exchange, traded under the
was founded in 1941 as a family-run workshop. In a
Manhattan loft, six artisans handcrafted a collection of
leather goods using skills handed down from generation
to generation. The Coach family business was inspired
by a quintessential American icon - the baseball glove.
Discerning consumers soon began to seek out the quality
and unique nature of Coach craftsmanship.
The first glove tanned handbags established Coach's
classic style and enduring quality numerous years ago.
Today, the coach reputation for accessible luxury
lifestyle collections is renowned internationally.
Now greatly expanded, Coach continues to maintain the
highest standards for materials and workmanship. Coach's
exceptional work force remains committed to carefully
upholding the principles of quality and integrity that
define the company. They attribute the prominence of the
Coach brand to the unique combination of their original
American attitude and design, their heritage of fine
leather goods and custom fabrics, their superior product
quality and durability and their commitment to customer
Defining Classic American Style:
During the last decade, Coach has emerged as
America's preeminent designer, producer, and
marketer of fine accessories and gifts for women and
men including handbags, business cases, luggage and
travel accessories, wallets, outerwear, eyewear,
gloves, scarves, fragrance and fine jewelry.
Continued development of new categories has further
established the signature style and distinctive
identity of the Coach brand. Together with their
licensing partners, they also offer watches,
footwear, and office furniture bearing the Coach
Coach's distribution strategy is multi-channel.
There are currently over 350 Coach stores in the
United States and Canada, with more expected to
open. In addition, Coach has built a strong
presence in the U.S. through Coach boutiques
located within select department stores and
specialty retailer locations. The catalogue is
an important advertising and sales vehicle for
Coach, both domestically and abroad. In 1999,
Coach launched its on-line store at
Crafting the Future:
While Coach continues to be one of the best
recognized accessories brands in the United
States, its long-term strategic plan is to
increase international distribution and
target international consumers, with an
emphasis on the Japanese consumer. Through
Coach Japan, Inc., now wholly owned by
Coach, the company is leveraging a
significant growth opportunity in this
important market. Intent on maintaining a
consistent brand strategy domestically and
abroad, this ownership structure provides
Coach with complete control of its
distribution in Japan. With a global vision
in place, Coach is available at over 900
department store locations in the US, 140
international department stores, retail
store and duty free shop locations in 21
countries, 137 department store
shop-in-shops and retail and factory store
locations operated by Coach Japan, Inc
Every Coach product embodies the perfect
balance between design and function.
artisan-quality craftsmanship is lavished on
every detail. Shapes, hardware, pockets and
straps are carefully considered to provided
maximum efficiency, comfort and style.
Leather and materials are meticulously
selected in a time-honored tradition to meet
Coach's quality standards. Seams are
double-stitched where reinforcement is
required. Traditional hand-finishing
techniques lend each bag unparalleled
character, quality and distinction.
In recent years,
Coach has emerged as America's leading
designer of handbags. The company has
become the designer, producer and marketer
of accessible luxury accessories and gifts
for women and men around the world. Product
includes handbags, business cases, weekend
and travel accessories, footwear, watches,
outerwear, gloves, scarves, sunwear,
jewelry, fragrance and related accessories.
Coach has clearly become a shopping
destination for fashion minded shoppers
around the globe.
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