Holiday Fashion Retail by Apparel Search - Fashion Terms of Interest to the Fashion Industry

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Retail is an important part of the holiday season and how a store performs during holiday season is critical to its overall performance. Many religious festivals such as Christmas and Chanukah are celebrated with the exchanges of gifts, and the winter holiday season marks the onset of the "holiday shopping season.” According to Wikipedia, the peak season for the retail sector starts with the Christmas season and ends with a period of post-holiday sales, which are referred to as the “January sales.”

In the United States , the Christmas/holiday shopping season, during which a quarter of all personal spending takes place, is traditionally considered to commence on the day after American Thanksgiving. This shopping day falls on a Friday, which is known as either “Black Friday” or “Green Friday.” This is widely reputed to be the busiest shopping day of the entire calendar year.

 

In 2005, the ceremonial kick-off to the Christmas/winter holiday season for online shopping, which was the first Monday after U.S. Thanksgiving, was named “Cyber Monday.” Although once dedicated mostly to white sales and clearance sales, the January sales now comprise both winter close-out sales and sales comprising the redemption of gift cards, which were given as presents.

 

Shopping Habits

 

PriceGrabber, a part of Experian, recently released its Holiday Consumer Spending Insights consumer behavior report, which includes survey responses from 2,103 online consumers. Survey data reveals that there are significant differences in the spending patterns of men and women.

 

Generally, women shop early and plan to use less credit for their holiday purchases than men. Women also are more focused than men on absorbing their holiday spending into monthly budgets to become less dependent on credit. Survey data reveals that 65 percent of women plan to start shopping earlier in order to spread out the impact of their purchases on their budget, compared with 49 percent of men. Not only do women want to absorb their holiday spending into their monthly budgets, but more women also plan to make a debt-free holiday season.

Written for Apparel Search by Regina Cooper October 2010

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