Clothing Company Definitions — United States clothing company definitions from Apparel Search
Polo Ralph Lauren is American fashion designer Ralph Lauren's luxury lifestyle company, specializing in high-end casual and semi-formal wear for men and women, as well as accessories, fragrance, home products including bedding and towels, and housewares. The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz, got a $50,000 loan, having previously worked for Brooks Brothers.
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Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, home (bedding, towels) and housewares.
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz, got a $50,000 loan. Prior to starting Ralph Lauren, he worked for Brooks Brothers. In 1968 he started a line of men's ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. In 1971, Polo Ralph Lauren launched its first women's collection and his first standalone store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street. The Polo Sport line was introduced in 1993.
The brand now produces clothing, accessories, fragrances, furniture, operates the restaurant RL in Chicago, and sponsors a Harlem cancer center in association with Memorial Sloan-Kettering Cancer Center. The flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City.
Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo.
Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4.2 billion in 2007.
One of the most famous pieces in the Polo line is the classic polo short-sleeved knit shirt featuring the now-iconic Polo player on the left breast of the shirt. This shirt in particular became a fashion must-have in the 1980s with the preppy set. Other Polo classics include the cashmere cableknit sweater, chinos and the oxford cloth button-down shirt.
Since Ralph Lauren's first brand, Polo, was launched in 1967, the company has expanded to include a variety of luxury brands. They include:
some children's wear includes: shoes, clothing and accessories
The following labels are not immediately recognizable by the consumer as belonging to Polo Ralph Lauren, Inc.:
Polo Ralph Lauren corporation has launched various fragrances and related body care products for men and women since 1978. The products are manufactured under license by L'Oreal.
Ralph Lauren Fragrances
Men's and women's fragrances
In 2006, Polo Ralph Lauren became the first Official Outfitter of Wimbledon, redesigning the outfits for ballboys, line and court judges. The Wimbledon logo was adapted for this purpose. Ralph Lauren's Polo brand and style was used and a range of clothing for men and women was launched on June 26.
In 2005, Polo Ralph Lauren and the USTA signed a four year partnership making Polo the official apparel sponsor of the US Open throughout 2008. All on-court ball persons and officials will be dressed in specially designed Ralph Lauren apparel.
The company also sponsors US professional golfers Tom Watson, Jonathan Byrd, Davis Love III, and Luke Donald; as well as LPGA golfer Morgan Pressel.
In April 2008, Polo Ralph Lauren won the U.S. Olympic contract to outfit the 2008 U.S. Olympic Team. Roots Canada Ltd. had announced its ending as the official clothing supplier to the US Olympic team on April 7, 2008.
In July 2009, it was announced Polo Ralph Lauren will continue its partnership with the U.S. Olympic team for the 2010 Winter Olympics and the 2012 Summer Olympics.
The above definition about the clothing company Polo Ralph Lauren is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/polo_ralph_lauren. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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The growth sequence in the definition is unusually complete, and it explains how a luxury lifestyle company is assembled. Ralph Lauren, born Ralph Lifschitz, had worked for Brooks Brothers before launching his brand in 1967 with a $50,000 loan. In 1968 he started a line of men's ties, a small, low-cost category where design difference is visible at a glance and a new name can be carried by department stores without a full clothing range. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's, giving the young label a prestigious address and a department store's traffic while it was still essentially a neckwear and menswear idea.
The steps then widen in a deliberate order. In 1971 came the first women's collection and the first standalone store, in Beverly Hills, California, moving the brand from a department inside someone else's store to a retail environment of its own where the full world of the brand could be presented. Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street, an address that placed an American label among established luxury houses. The Polo Sport line, introduced in 1993, extended the name into athletic-inspired clothing. Each step added either a customer group, a territory or a category while the core identity, American high-end casual and semi-formal dressing, stayed constant.
Calling the company a luxury lifestyle company rather than a clothing company is precise. Alongside high-end casual and semi-formal wear for men and women, the business covers accessories, fragrance, home products including bedding and towels, and housewares. In a lifestyle model, the customer is buying a coordinated idea of taste that can run from a shirt to a bedroom, and the store design, advertising and packaging must hold those categories together as one world. That is why standalone stores matter so much to this brand: a full shop can show clothing, fragrance and home goods in one setting, teaching the customer how the pieces fit a single standard of living.
The Polo name and its sporting reference do similar unifying work. Polo suggests an established, leisure-class sport, and the brand built around it could stretch from formal tailoring to sport lines without leaving its story. For researchers, the definition's timeline is the essential record: 1967 launch with a loan, 1968 ties, 1969 Bloomingdale's boutique, 1971 women's collection and Beverly Hills store, 1981 London and the start of international expansion, and 1993 Polo Sport, the milestones by which a tie label became one of the best known American fashion companies in the world.
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz, got a $50,000 loan. Prior to starting Ralph Lauren, he worked for Brooks Brothers, and in 1968 he started a line of men's ties.
In 1971 Polo Ralph Lauren launched its first women's collection and its first standalone store in Beverly Hills, California. In 1981 the brand went global with its first international store on London's New Bond Street.
Polo Ralph Lauren specializes in high-end casual and semi-formal wear for men and women, and also sells accessories, fragrance, home products such as bedding and towels, and housewares. The Polo Sport line was introduced in 1993.