Read about having a fast fashion supply chain.
Vendor Relationships
The companies in the fast fashion market also utilize a range of relationships with the suppliers. The product is first classified as "core" or "fashion".[25] Suppliers close to the market are used for products that are produced in the middle of a season, meaning trendy, "fashion" items. In comparison, long-distance suppliers are utilized for cheap, "core" items that are used in collections every season and have a stable forecast.
Internal Relationships
Productive internal relationships within the fast fashion companies are as important as the company's relationships with external suppliers, especially when it comes to the company's buyers. Traditionally with a "supermarket" market the buying is divided into multi-functional departments. The buying team uses the bottom-up approach when trend information is involved, meaning the information is only shared with the company's fifteen top suppliers.[26] On the other hand, information about future aims, and strategies of production are shared downward within the buyer hierarchy so the team can consider lower cost production options.[27] The buyers also interact closely with merchandising and design departments of the company because of the buyer's focus on style and color. The buyer must also consult with the overall design team to understand the cohesion between trend forecasting and consumer's wants. The close relationships result in flexibility within the company and an accelerated response speed to the demands of the market.
Design Lawsuits and Legislation
Forever 21 Faces Lawsuits
Fast fashion giant Forever 21 has had at least twenty lawsuits alleging Intellectual Property rights as of January 2006.[28] Intellectual Property (IP) is associated with many copyright laws. The permits to Intellectual Property are bought and sold as licensing, which in turn protect the owner, inventors, creators, and/ or designers.[29]Copyrights are enduring forms of Intellectual Property, and are the "economic rights to the creator" of the product.[30] Lawsuits have included conflicts with Diane von Furstenberg, Gwen Stefani's Harajuku Lovers line, Anna Sui, Bebe and Anthropologie. Forever 21 has not commented on the state of the litigation but initially said it was "taking steps to organize itself to prevent intellectual property violations".[31] Forever 21 does not employ its own fabric design team, instead the company purchases textiles from the designs of outside manufacturers. Consequently, the majority of the lawsuits files involve copyright infringement of fabric prints.
Learn about Fashion Copyrights.
H.R. 5055: Design Piracy Prohibition Act
H.R. 5055, or Design Piracy Prohibition Act, is a bill
proposed to protect the copyright of fashion designers in
the United States.[32] The bill was introduced into the
United States House of Representatives on March 30, 2006.
Under the bill designers would submit fashion sketches and/or
photos to the U.S. Copyright Office within three months
of the products
"publication". This publication includes everything from magazine advertisements
to the garment's first public runway appearances.[33] The
bill as a result, would protect the designs for three years
after the initial publication. If infringement of copyright
was to occur the infringer would be fined $250,000, or $5
per copy, whichever is a larger lump sum.[34] The bill was
suspended after the House of Representatives session concluded
in 2006, this resulted in H.R. 5055 being cleared from the
agenda.
H.R. 2033
The Design Piracy Prohibition Act was reintroduced as H.R. 2033 during the first session of the 110th Congress on April 25, 2007.[35]It had goals similar to H.R. 5055, as the bill proposed to protect certain types of apparel design through copyright protection of fashion design. The bill would grant fashion designs a three-year term of protection, based on registration with the U.S. Copyright Office. The fines of copyright infringement would continue to by $250,000 total or $5 per copied merchandise.[36]
Notes
- Muran, Lisa. "Profile of H&M: A Pioneer of Fast Fashion." Textile Outlook International (July 2007): 11-36. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=27084147&site=ehost-live>.
- Casabona, Liza. "Retailer Forever 21 Facing A Slew of Design Lawsuits." WWD: Women's Wear Daily 194.15 (23 July 2007): 12-12. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=25996233&site=ehost-live>.
- Casabona, Liza. "Retailer Forever 21 Facing A Slew of Design Lawsuits." WWD: Women's Wear Daily 194.15 (23 July 2007): 12-12. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=25996233&site=ehost-live>.
- Muran, Lisa. "Profile of H&M: A Pioneer of Fast Fashion." Textile Outlook International (July 2007): 11-36. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=27084147&site=ehost-live>.
- Sheridan, Mandy, Christopher Moore, and Karinna Nobbs. "Fast fashion requires fast marketing: The role of category management in fast fashion positioning." Journal of Fashion Marketing and Management 10 (2006): 301-15.
- Sheridan, Mandy, Christopher Moore, and Karinna Nobbs. "Fast fashion requires fast marketing: The role of category management in fast fashion positioning." Journal of Fashion Marketing and Management 10 (2006): 301-15.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Pfeifer, Margarida O. "Fast and Furious." Latin Trade (English) 15.9 (Sep. 2007): 14-14. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=26768746&site=ehost-live>.
- Pfeifer, Margarida O. "Fast and Furious." Latin Trade (English) 15.9 (Sep. 2007): 14-14. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=26768746&site=ehost-live>.
- Gee, Tim. "Fast fashion." Engineer (00137758) 293.7742 (25 Feb. 2008): 16-16. Business Source Complete. EBSCO. [Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=31484251&site=ehost-live>.
- Gee, Tim. "Fast fashion." Engineer (00137758) 293.7742 (25 Feb. 2008): 16-16. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=31484251&site=ehost-live>.
- Baker, Rosie. "Following fast fashion." In-Store (June 2008): 37-39. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=33119643&site=ehost-live>.
- Sheridan, Mandy, Christopher Moore, and Karinna Nobbs. "Fast fashion requires fast marketing: The role of category management in fast fashion positioning." Journal of Fashion Marketing and Management 10 (2006): 301-15.
- Sheridan, Mandy, Christopher Moore, and Karinna Nobbs. "Fast fashion requires fast marketing: The role of category management in fast fashion positioning." Journal of Fashion Marketing and Management 10 (2006): 301-15.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Sheridan, Mandy, Christopher Moore, and Karinna Nobbs. "Fast fashion requires fast marketing: The role of category management in fast fashion positioning." Journal of Fashion Marketing and Management 10 (2006): 301-15.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Sheridan, Mandy, Christopher Moore, and Karinna Nobbs. "Fast fashion requires fast marketing: The role of category management in fast fashion positioning." Journal of Fashion Marketing and Management 10 (2006): 301-15.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Pfeifer, Margarida O. "Fast and Furious." Latin Trade (English) 15.9 (Sep. 2007): 14-14. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=26768746&site=ehost-live>.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Casabona, Liza. "Retailer Forever 21 Facing A Slew of Design Lawsuits." WWD: Women's Wear Daily 194.15 (23 July 2007): 12-12. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=25996233&site=ehost-live>.
- Field, Thomas G, Jr. "Focus on: Intellectual Property Tights." U.S. Department of State's Bureau of International Information Programs. 24 Nov. 2008 <http://usinfo.state.gov/products/pubs/intelprp>.
- Field, Thomas G, Jr. "Focus on: Intellectual Property Tights." U.S. Department of State's Bureau of International Information Programs. 24 Nov. 2008 <http://usinfo.state.gov/products/pubs/intelprp>.
- Casabona, Liza. "Retailer Forever 21 Facing A Slew of Design Lawsuits." WWD: Women's Wear Daily 194.15 (23 July 2007): 12-12. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=25996233&site=ehost-live>.
- United States. Cong. House. Committee on the Judiciary. 109th Cong., 2nd sess. HR 5055. By Goodlatte, Delahunt, Coble and Wexler. 30 Mar. 2006. 13 Nov. 2008 <http://www.aipla.org/content/contentgroups/legislative_action/109th_congress/house1/hr5055.pdf>.
- Woyke, Elizabeth. "FASHION'S BID TO KNOCK OUT KNOCKOFFS." Business Week (10 Apr. 2006): 16-16. Business Source Complete. EBSCO. Mary Couts Burnett. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=20339336&site=ehost-live>.
- United States. Cong. House. Committee on the Judiciary. 109th Cong., 2nd sess. HR 5055. By Goodlatte, Delahunt, Coble and Wexler. 30 Mar. 2006. 13 Nov. 2008 <http://www.aipla.org/content/contentgroups/legislative_action/109th_congress/house1/hr5055.pdf>.
- United States. Cong. House. Committee on the Judiciary. 110th Cong., 1st sess. HR 2033. By Delahunt, Goodlatte, Maloney and Bono. 25 Apr. 2007. 13 Nov. 2008 <http://www.aipla.org/Content/ContentGroups/Legislative_Action/110th_Congress1/House2/HR2033.pdf>.
- United States. Cong. House. Committee on the Judiciary. 110th Cong., 1st sess. HR 2033. By Delahunt, Goodlatte, Maloney and Bono. 25 Apr. 2007. 13 Nov. 2008 <http://www.aipla.org/Content/ContentGroups/Legislative_Action/110th_Congress1/House2/HR2033.pdf>.
References
- Anderson, Kim. "Alternative Strategies to the ZARA Fast Fashion Model." AATCC Review 8.4 (Apr. 2008): 33-33. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=31745670&site=ehost-live>.
- Baker, Rosie. "Following fast fashion." In-Store (June 2008): 37-39. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=33119643&site=ehost-live>.
- Bruce, Margaret, and Lucy Daly. "Buyer behaviour for fast fashion." Journal of Fashion Marketing and Management 10 (2006): 329-44.
- Casabona, Liza. "Retailer Forever 21 Facing A Slew of Design Lawsuits." WWD: Women's Wear Daily 194.15 (23 July 2007): 12-12. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=25996233&site=ehost-live
- "Charlotte Russe Holding Inc." Apparel Magazine 49.9 (May 2008): 16-18. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=32117993&site=ehost-live>.
- Cole, Michael D. "The Oxford School of Fast Fashion." Apparel Magazine 49.11 (July 2008): 40-41. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=33484012&site=ehost-live>.
- Corcoran, Cate T. "WHERE THE GARMENT FACTORY IS GOING." WWD: Women's Wear Daily 194.129 (19 Dec. 2007): 10-10. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=28228394&site=ehost-live>.
- Field, Thomas G, Jr. "Focus on: Intellectual Property Tights." U.S. Department of State's Bureau of International Information Programs. 24 Nov. 2008 <http://usinfo.state.gov/products/pubs/intelprp>.
- Gee, Tim. "Fast fashion." Engineer (00137758) 293.7742 (25 Feb. 2008): 16-16. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=31484251&site=ehost-live>.
- Muran, Lisa. "Profile of H&M: A Pioneer of Fast Fashion." Textile Outlook International (July 2007): 11-36. Textile Technology Index. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://lib.tcu.edu.ezproxy.tcu.edu/PURL/EZproxy_link.asp?url=http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=tdh&AN=27084147&site=ehost-live>.
- Pfeifer, Margarida O. "Fast and Furious." Latin Trade (English) 15.9 (Sep. 2007): 14-14. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=26768746&site=ehost-live>.
- Sheridan, Mandy, Christopher Moore, and Karinna Nobbs. "Fast fashion requires fast marketing: The role of category management in fast fashion positioning." Journal of Fashion Marketing and Management 10 (2006): 301-15.
- Sull, Donald, and Stefano Turconi.. "Fast fashion lessons." Business Strategy Review 19.2 (Summer2008 2008): 4-11. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=31815537&site=ehost-live>.
- United States. Cong. House. Committee on the Judiciary. 109th Cong., 2nd sess. HR 5055. By Goodlatte, Delahunt, Coble and Wexler. 30 Mar. 2006. 13 Nov. 2008 <http://www.aipla.org/content/contentgroups/legislative_action/109th_congress/house1/hr5055.pdf>.
- United States. Cong. House. Committee on the Judiciary. 110th Cong., 1st sess. HR 2033. By Delahunt, Goodlatte, Maloney and Bono. 25 Apr. 2007. 13 Nov. 2008 <http://www.aipla.org/Content/ContentGroups/Legislative_Action/110th_Congress1/House2/HR2033.pdf
- Woyke, Elizabeth. "FASHION'S BID TO KNOCK OUT KNOCKOFFS." Business Week (10 Apr. 2006): 16-16. Business Source Complete. EBSCO. Mary Couts Burnett Library, Fort Worth, Texas. 13 Nov. 2008 <http://search.ebscohost.com.ezproxy.tcu.edu/login.aspx?direct=true&db=bth&AN=20339336&site=ehost-
The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Fast_fashion 6/5/09 Modified by Apparel Search. |